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Standing the Test of Time: Evolution Permits 27 Years of Real Estate Marketing

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RISMEDIA, July 6, 2007—Real Estate market upheavals sweep companies with them during boom-and-bust cycles.  New companies launched in droves during the strong real estate sales market of prior years.  Today, the real estate market continues to adjust to the paradigms of higher rates and tighter lending – creating slower sales that affect brokers, agents, and industry vendors alike. 

While 2007 may be a year of attrition and consolidation for some companies, it is a milestone for a long-time service provider: Virtual Imaging Corporation, based in Rolling Meadows, Illinois, celebrating its 27th year in business.

The company began business as a photography service in 1980, providing MLS photo capture to the Chicago area.  This business grew to include many MLS organizations throughout the country.  To date, Virtual Imaging Corp. has captured over 30 million exterior home photos, and hundreds of thousands of interior shots and virtual tour scenes. 

Many changes have been seen through the camera lens since that time – from film processing and MLS book delivery, to digital image capture, virtual tours, and automated Web site distribution.  By continually evolving with technology, Virtual Imaging Corp. remains the steadfast leader in real estate photography services. 

There are keys to Virtual Imaging’s success that can apply to anyone, says Beth Gallagher, vice president of Operations.

“We cultivate long-term relationships and we’ve grown as a result of evolving with our client’s needs.  We also have a sense of consistency.  Despite the ups and downs of market cycles, homes need to be sold, and agents need to save money when marketing those homes.  Our products and services provide the best value to our customers, day in and day out.”

Tom Beverly, president and CEO, sums it up this way. “Developing and keeping good relationships, being consistent in service and results, and doing it all at prices that are hard to beat, puts us ahead of the pack.  Some agents pull back their marketing when things get slow, and our experience has shown that this is the opposite of what home sellers expect.  They want more marketing done, and that includes photos and virtual tours put on as many Web sites as possible.  That’s where we come in – we help agents look good in their marketing efforts, without breaking the budget.”

Today, Virtual Imaging Corp. continues to serve MLS organizations, real estate brokers, and individual real estate associates around the nation.

For more information, visit www.v-i-c.com or call 1-888-619-8813.

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