Life at the Top of Your Game

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By Marylyn B. Schwartz

RISMEDIA, July 12, 2007–In theory, every real estate sales professional would like to be in the top 3% of production across the nation. However, when push comes to shove, and the enormity of the tasks involved in reaching that level of excellence becomes clear, few are ready or willing to step up and go for the gold.

Anne Hill of Prudential California Realty, Orinda, is one who did just that while raising her two daughters. Devoting time to motherhood and family and balancing that with a thriving career was an intrinsic part of her life. Having successfully made the transition from working mom to empty nester, Hill is now reevaluating her career goals and finding ways to utilize her new-found extra time.

Marylyn B. Schwartz: What resources were needed to successfully achieve the President’s Circle, Director’s Club, and Leading Edge awards? Each award being given to those few individuals who are extraordinary producers?

Anne Hill: I always had dreams and aspirations that were important to me. I wanted a certain lifestyle for my family, and the only way that I could achieve that lifestyle was to attain high-productivity. I focused on my sphere of influence to build my business. No matter where I went with my  family or by myself, I told people that I was a real estate agent. It is important to keep in mind that having the cooperation and support of my husband was crucial to achieving my success.

MBS: You are officially an empty-nester, your youngest daughter off to college this fall term. For lots of parents, that transition is quite daunting. It is welcome in some ways and frightening in others. For you, this is a time of transition and evaluation. How will you be handling your business differently?

AH:  I want to orchestrate my business using more technology. To date, I have depended upon friends and family to promote myself. While I have been very successful working that way, it is clear to me that I could be doing a great deal more. Implementing lead generation technology helps me increase my business measurably. Focusing on the need to brand myself consistently, I am redesigning my marketing pieces. While I had a website, it was not up to par, nor were my computers. It seems that family  expenditures took precedence. By the time I looked at the equipment I was using, I realized I needed an overhaul! It is all about doing more without labor intensive initiatives. After all, I do want to enjoy some of that free time.  Another area where I will devote more time is to networking with other industry leaders. There is much to learn from others’ successes. Sharing successes and well as failures is the best way to make it to the next level, whatever that may be.

MBS: What is your definition of exemplary client service?

AH:  Excellent performance coupled with delivering on whatever it is you          commit to doing is the key to repeat business. People remember what you  said you would do. If you fall down on your commitments, that will stay with them for quite some time.

MBS: What would you recommend to newer agents to ensure success?

AH:  Actually, that is easy. You must be passionate about your life and career while enjoying the journey. Without those you will not be able to sustain  the stamina needed to continue. There are many ups and downs in real estate. Many lack the staying power to weather the tougher times. Consistency is a key element for success.

MBS: For other women, especially those in their 50s and above, you certainly are an inspiration. It is great to know that at any time in one’s career change and growth are not only possible but are welcome and provide just the right mix of challenge and opportunity to shake things up.

AH:  This is a very exciting time for me. I can’t wait to find out what is around the next corner!

Marylyn B. Schwartz, CSP, is an expert in real estate and corporate sales training/management and team development. She is president of Teamweavers and a trainer for Leader’s Choice©. Contact her at www.marylynbschwartz.com, or e-mail: Teamweaver@aol.com.

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