RISMEDIA, July 20, 2007—Most Home Real Estate Services Inc. announced a strategic marketing agreement with Trulia.com through which real estate companies can more accurately track and convert Trulia consumer traffic into qualified leads for their sales associates.
According to the two companies, Trulia brokerage partners who opt to integrate Most Home’s eTeam lead management services into their marketing strategy are enhancing their ability to achieve higher rates of lead conversion. In addition, this relationship will assist participating brokers and agents in understanding the value of their online marketing initiatives.
This agreement between Most Home and Trulia enables real estate companies and professionals who work with Most Home to have every Trulia-sourced Internet inquiry immediately responded to by Most Home’s customer service eTeam. According to the report, each lead will be qualified and cultivated until they are ready, willing and able to speak with a Realtor. Matching Trulia’s lead generating capabilities with Most Home’s highly personalized lead management services, this combined solution opens up significant monetization opportunities for brokers and agents.
As part of Most Home’s eTeam lead management services, participating brokers will be provided with a detailed reporting dashboard. Addressing one of the most common challenges real estate brokers experience—the ability to track and measure the sales impact of their online marketing spend—Most Home’s reporting feature enables brokers to monitor the status of their leads in real-time, review ROI reports with lead activity tracking and more.
“Having the resources to personally respond to, and manage Internet leads and track lead activity is a top priority for many of our real estate broker partners,” said Sami Inkinen, COO and co-founder of Trulia. “Through this agreement with Most Home, Trulia is able to offer our broker partners a scaleable marketing solution that enables them to easily measure the return on investment they are receiving from Trulia users viewing properties on their own Web site.”
Jim Secord, president of Most Home added, “The strategic business decision facing most real estate brokers is whether to build their lead management processes, people and technology infrastructure in-house, or to outsource and manage the relationship with a third-party. Our partnership with Trulia enables participating brokers to benefit from higher conversion rates and measure the sales impact of their online activities on Trulia.com in a more meaningful way without having to make a sizable investment in staffing and capital equipment.”
The findings from Trulia’s recently released case study, Rapid Response Real Estate, Turning Clicks into Closings, supports the value of this strategic agreement, helping real estate brokerages take control of their online strategy to track, measure and drive additional revenues. The case study defines the challenge of responding rapidly to Internet leads and outlines the successes achieved through in-house and outsourced tracks.
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