Welcome!




Expand Your Education with These Courses from
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Territory Management: Skills for Sales Success: Part Eight.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
Bundle 2: CIPS Elective Courses (US Version).
Bundle 3: CIPS Institute (US Version).

Facing the Crayon Test: New Formulas Promise to Resist Stains

Have a comment on this article? Share on Facebook!

By Sara Schaefer, The Wall Street Journal

RISMEDIA, July 23, 2007—Hate seeing marks on a freshly painted wall? Paint manufacturers are pitching new formulas of paint that promise to be stain-resistant. We found that they did a great job resisting water spots and shoe scuffs, but none could completely withstand a parental nightmare: assault with a crayon.
Many paints don’t do a good job resisting stains. Even if marks can be scrubbed off, a shiny patch can be left behind, especially on a flat, or matte, finish. Now, manufacturers have developed new formulas that stand up to cleaning and have a coating that they say prevents stains to begin with.

We marked up some of the latest coatings with water droplets, shoes and crayons, and then cleaned them off with soap and water. Here is what we found:

Product: Ace Sensations (pictured) Company: Ace Hardware Corp. Price/Availability: starts at $24.99 per gallon, www.acehardware.com
Comments: The paint showed no stains after we splashed it with water, and the shoe marks wiped right off. But the crayon scrawls wouldn’t budge. The company said crayon stains require extra scrubbing.

Product: Duration Home Interior Latex Company: Sherwin-Williams Co. Price/Availability: starts at $40.29, www.sherwin-williams.com
Comments: Dirt and water wiped right off this paint as well. But the crayon marks were stubborn.

Product: Benjamin Moore Aura Company: Benjamin Moore & Co. Price/Availability: $54.99 per gallon, www.myaurapaint.com
Comments: This paint also resisted water, but the crayons didn’t wipe away, and slight dirt marks lingered. The company advises waiting longer — a full two weeks — before washing, so the protective film can set completely.

Product: Martha Stewart Colors Company: Valspar Corp., exclusively at Lowe’s stores Price: around $25 per gallon
Comments: The paint also stood up to water, and dirty shoe stains cleaned off easily. We were able to get a little bit of the crayon marks off this one — but repainting would still be in order.

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.




Categories: Uncategorized

Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>