RISMEDIA, July 23, 2007–RISMedia, the nation’s leading business development resource for brokers, agents, agent teams and consumers, kicks off its 2nd Annual CEO Exchange today at Sanctuary Golf Course and Clubhouse in Sedalia, Colorado (owned by RE/MAX Founder Dave Liniger), where much of the discussion, both on and off the golf course, will likely center around the changing face of the real estate industry.
With new online lead generation services popping up on the virtual landscape and non-traditional agents offering cutthroat rates, the real estate industry and the people affected by it most—real estate professionals—are beginning to feel the foundation giving way below their feet.
In response, RISMedia has chosen to focus this 2nd Annual CEO Exchange on the topics of Getting Back to the “New Basics”: Maximizing Core Services; Producers, Teams & Non-producers; and Developing & Managing an eCommerce Channel. All topics ultimately address the growing problem of agent burnout and the challenge of remaining competitive in an industry under siege by bargain hunters and the technologies and companies responsible for threatening the very existence of traditional real estate businesses.
RISMedia, publisher of the Power Team Report, and Ralph R. Roberts, author of the upcoming Advanced Selling For Dummies (John Wiley & Sons, August 2007), recently agreed to produce their own book on building and managing agent sales teams. At this 2nd Annual CEO Exchange, these two leaders in the agent-team space will join forces with other industry leaders to discuss the potential benefits and the growing popularity of agent teams and reveal the positive influence that team-based real estate businesses are likely to have on the industry overall.
According to Roberts, “The agent team concept is really catching on, primarily due to the fact that one single agent cannot possibly do everything it takes to remain competitive in today’s market. By spreading the workload amount a variety of team members, agents can focus on what they do best—showing and selling homes, and pass the rest of the work onto other team members who are better equipped to deal with it.” RISMedia and Roberts both believe that the team concept holds the key to making agents competitive and more profitable in today’s marketplace, in addition to preventing agent burnout. With a team approach, agents can take time off, confident that other team members will provide impeccable customer service while they’re away.
“Agent teams are the wave of the future,” says Roberts. “They will revolutionize the industry, boosting agent efficiency and productivity. Good agents who build solid teams can expect to see their sales double. For great agents, the sky’s the limit. I’m excited about RISMedia’s 2nd Annual CEO Exchange and the book we are working on. They hold the promise of revitalizing an industry that’s taken some serious hits over the past four or five years.”
Ralph Roberts (www.aboutralph.com) is a real estate fraud expert and activist and co-author of Protect Yourself from Real Estate and Mortgage Fraud: Preserving the American Dream of Homeownership (Kaplan, August 2007).
Visit FlippingFrenzy.com or contact Ralph at RalphRoberts@ralphroberts.com or 586.751.0000.
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