RISMEDIA, August 1, 2007—While the national real estate industry has been experiencing continually declining sales, Advance Realty has reported steady growth in sales volume. Sales rose 23% from April to May, 21% May to June, and experienced a 33% increase for the second quarter over first quarter total sales figures.
The continued rise in sales during a declining market is proof positive that Advance Realty is capturing greater market share as consumers opt for the full service discount model. Increasing public demand for lower commissions has been documented in several industry publications such as the Swanepoel Trends 2007 Report and the Federal Trade Commission’s report ‘Competition in the Real Estate Brokerage Industry’ released in April of this year.
“Consumer demand for full service at lower commissions was the basis for the inception of our model, explains Michelle Gardner, director of Business Development. “We fully anticipated this trend and we are confident that sales activity will continue to accelerate with growing public awareness of our brand.”
Director of Franchise Development, Adam Schechtman, recently took to the road covering five major metropolitan areas to deliver seminars aimed at spreading Advance Realty’s money-saving message.
“While the media reports a national ‘market decline’, we have witnessed just the opposite. The bottom line is that most consumers still require the professional expertise of a quality real estate representative,” says Schechtman. “What they don’t require is being charged excessive commissions due to inflated property values. That’s the secret of our success. There is plenty of sales activity; it’s simply a matter of offering full service for less. Every day more real estate customers turn to Advance Realty and we expect this to continue.”
For more information, visit http://www.advancerealtyusa.com/.
Copyright© 2011 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.