RISMEDIA, August 2, 2007—RealtyTrac™ an online marketplace for foreclosure properties, and Adicio Inc., a developer of Web-based classified advertising solutions, have announced a new agreement that will enable Adicio clients to access
RealtyTrac’s 1.3 million default, foreclosure, auction, bank-owned, for sale by owner (FSBO), new home and resale properties.
During a downturn in the real estate market, foreclosures generally increase. Through the first half of 2007, there were over 925,000 foreclosure filings on more than 573,000 properties across the U.S., representing an increase in foreclosure activity of more than 50% compared to the first six months of 2006. This new relationship with RealtyTrac will provide buyers visiting Adicio client Web sites with the ability to search for the latest foreclosure and bank-owned properties in their local markets and across the country.
All foreclosure listings offered through Adicio client sites will feature a property heading, description and thumbnail image. The listings and integration into Adicio’s real estate software platform are expected to be available to Adicio clients later this year.
“This exciting new partnership with Adicio will allow RealtyTrac to reach a brand-new audience of potential customers while also providing newspaper and media company Web sites across the country with valuable real estate data for their visitors,” said Rick Sharga, RealtyTrac vice president of Marketing. “And thanks to Adicio’s interactive software solutions, RealtyTrac’s data will be seamlessly integrated into each Web site’s user experience.”
“Foreclosure listings will now be just as accessible as other listings — such as those from a multiple listings service (MLS) — to our clients and the buyers in their local markets,” says Lee Itzhaki, Adicio General Manager, Real Estate. “This new relationship will make it easier for home buyers, investors and real estate agents and brokers to search for these types of properties.”
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