RISMEDIA, August 6, 2007–Network Communications, Inc. (NCI), a publisher of printed and online real estate information in North America, has announced the acquisition of By Design Publishing, a personal marketing solutions company for real estate agents. With the acquisition comes the group’s two signature titles, Home by Design and Your Home and Lifestyle magazines. Together these brands deliver marketing tools to real estate professionals that help strengthen existing relationships and generate additional sales.
The acquired publications and capabilities will be incorporated into NCI’s offerings across all of its divisions, adding to its portfolio of websites, magazines and marketing tools in the Real Estate, Multi-Family and Home Design markets.
Dan McCarthy, NCI’s Chairman stated, “This transaction further diversifies our customer base by expanding our agent relationships by 20% and gives us access to a product strategy that can be introduced to all of business areas.”
“We are continually looking to acquire products that further expand our relationship with our advertising customers,” said Scott Dixon, senior vice president of Network Communications, Inc. and President of the brand’s real estate division. “By Design Publishing fits perfectly within NCI’s goal of providing high-quality, low-cost marketing products for real estate professionals and local shelter related advertisers both online and in print. We see applications for the By Design product set in all of our publishing divisions.”
Brandon Lee founded By Design Publishing in 2002 and runs the company with co-owner Steve Swayne. Both are staying on to run these pieces of the NCI business.
The bi-monthly Home By Design magazine features articles on the latest trends in home improvement, home décor, recipes, and travel destinations. Each issue is personalized as a custom magazine with the cover, inside front cover, inside back cover, and back cover pages dedicated to promoting each real estate agent and their core business. Your Home and Lifestyles magazine focuses on remodeling and design, as well as lifestyle articles and recipes. Each monthly issue has two customizable pages: the inside front cover and the outside back cover. Together, they service more than 5,000 real estate agent clients.
“We are so excited to be part of NCI family of services,” says Brandon Lee, founder and Owner of By Design Publishing. “When we saw the benefits that NCI and its relationships will bring to our business, we knew that NCI’s support will be key to taking By Design to the next level. This acquisition is a great opportunity to further strengthen our portfolio of products and deliver our current and future customers market leading tools to develop their personal brand and key customer relationships.”
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