Prudential Real Estate Introduces Innovative TeamBuilder Program

RISMEDIA, August 15, 2007–Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. company, has announced the launch of TeamBuilderSM, an innovative approach to recruitment and retention of sales professionals within the real estate industry.

TeamBuilder creates additional earnings opportunities for Prudential Real Estate sales professionals by having them participate in the recruiting process. Sales professionals are compensated on the success of the recruited individuals they bring to the company. There is no limit to the amount of candidates who can be recruited, or to a sales professional’s long-term earnings.

According to the company, TeamBuilder is creating a recruiting culture at Prudential Real Estate, and helping to retain productive sales professionals in the process.

“Recruiting and retention are major priorities within the industry today,” said Laurie Keenan, president, Prudential Real Estate Affiliates, Inc. “We envision TeamBuilder as a major cornerstone of growth for our affiliate network, and a key differentiator in keeping Prudential Real Estate a powerful force in the industry. TeamBuilder will lead to more productive sales professionals and less turnover within a company, which will equate to more listings, sales and a higher level of customer satisfaction.”

Dan Forsman, broker/owner at Prudential Georgia Realty, developed TeamBuilder in 2003. Since its inception, Prudential Georgia Realty has added more than 800 sales professionals to the company’s roster. “Recruiting used to be a dirty word,” Forsman said. “Now, everyone is on the same page, focused on the same things; the growth of our organization and the growth of our sales professionals’ personal wealth. Our new sales professionals seem to be twice as productive.”

Prudential Real Estate and Relocation Services is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including an exclusive marketing relationship with Yahoo! Real Estate, access to Prudential Real Estate’s Online Seller Advantage program designed to provide real-time information to sellers with the touch of a keystroke, as well as Prudential’s Military Advantage program catering to both active and retired military personnel with specialized marketing tools to fit the needs of military families on the move. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 2,100 franchise offices and approximately 68,000 sales professionals in the franchise Network as of December 31, 2006.

For more information, please visit www.prudential.com.