50 Days of Leaders: Making Luxury Home Her Niche

RISMEDIA, August 22, 2007–When establishing your own niche, establishing a Web site that showcases that specialty can go a long way toward branding your name as the expert in any particular area. For Carolyn Heckman, that area was luxury real estate and creating her own site dedicated to her luxury listings was one way she created her own path to success, as well as what helped us choose her to be part of this year’s Realtors on the Rise.

Carolyn Heckman
John L. Scott Real Estate
Seattle, Washington

In real estate since: 2003 On track: Heckman is on track to produce over $20 million in sales this year. Giving back: Heckman donates both her time and money to the John L. Scott Foundation for Children’s Hospital in Seattle.

Carolyn Heckman is always looking for new and creative avenues to promote her business. She specializes in the luxury home market. In promoting her listings, Heckman’s marketing campaign is impressive, and includes her exclusive custom Web site—www.LifeByDesignInc.com.

Agents who want to advance their careers and learn what it takes to become successful in today’s changing market like Heckman should plan to attend this year’s Leadership Conference in New York City on Sept. 5 & 6. With dozens of industry leading speakers and educational sessions and plenty of high-level networking time, it’s an event not to miss.

To learn more about the event or to register, visit rismedia.com/events/leadership-conference/
This year’s Realtors on the Rise winners reflect a sizeable showing of quality agents who have entered the market within the past five years.

From their impressive sales figures, to their innovative marketing strategies, to their community involvement, Real Estate magazine’s editors have chosen 50 Realtors on the Rise, selected from hundreds of candidates. We congratulate this year’s winners on stepping up, pushing forward and committing to the real estate marketplace.

For more information or to read the entire feature visit www.rismag.com/2007/08/.