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What Is Sticky Content?

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RISMEDIA, August 22, 2007—Scott Tatro of Findahome.com, recently wrote about the idea of sticky content on RISMedia.com’s Forum. In his post, he raises the question, “is “sticky content” just another buzz phrase or can it mean real dollars for agents and brokers that understand and deploy its techniques?”

According to Tatro, sticky content refers to the type of information or features on a Web site that give users a compelling reason to revisit it frequently. Stickiness is also gauged by the amount of time spent on a Web site over a given period of time.

“Blogs and forums have burst onto the real estate scene over the past year, but many believe it’s the data-rich interactive sites which hold the key to converting leads,” Tatro writes. “Planning and managing those transient relationship means profits. The good news is, if you do it once, it’s done and just keeps on working day after day. The ultimate goal is to get someone to either share their contact information with you, or reach out to you because they want something more. Companies like Obeo.com, and www.FindaHome.com are expanding the boundaries of technology for their offerings in the hopes of giving Realtors the perfect sticky content to turn those lookers into leads.”

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