Expand Your Education with These Courses from
Bundle 1: CIPS Core Courses (Non-US Version).
Territory Management: Skills for Sales Success: Part Eight.
A Consumer Advocate Approach to Real Estate: Course 1.
Business Creation – Prospecting: Skills for Sales Success: Part Three.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.

What Is Sticky Content?

Have a comment on this article? Share on Facebook!

RISMEDIA, August 22, 2007—Scott Tatro of Findahome.com, recently wrote about the idea of sticky content on RISMedia.com’s Forum. In his post, he raises the question, “is “sticky content” just another buzz phrase or can it mean real dollars for agents and brokers that understand and deploy its techniques?”

According to Tatro, sticky content refers to the type of information or features on a Web site that give users a compelling reason to revisit it frequently. Stickiness is also gauged by the amount of time spent on a Web site over a given period of time.

“Blogs and forums have burst onto the real estate scene over the past year, but many believe it’s the data-rich interactive sites which hold the key to converting leads,” Tatro writes. “Planning and managing those transient relationship means profits. The good news is, if you do it once, it’s done and just keeps on working day after day. The ultimate goal is to get someone to either share their contact information with you, or reach out to you because they want something more. Companies like Obeo.com, and www.FindaHome.com are expanding the boundaries of technology for their offerings in the hopes of giving Realtors the perfect sticky content to turn those lookers into leads.”

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com