50 Days of Leaders: Using Sponsorships for Branding

RISMEDIA, August 23, 2007–Dave Henderson knows that an important way to stay successful, especially in today’s market, is to not be afraid to try new things in business. From being and early adaptor of video home tours to sponsoring local concerts, Henderson’s creativity and consistent drive made him an easy choice to be selected as one of this year’s Realtors on the Rise.

Dave Henderson
Coldwell Banker Residential Brokerage
San Diego, California

In real estate: More than 20 years Summertime ritual: Every summer, Henderson sponsors free “Concerts in the Park” for families to come together and enjoy great music and community involvement. Philanthropist: Henderson and his family are actively involved with Scripps Ranch Community Assn., Children’s Hospital Auxiliary and Dingeman Elementary School in the San Diego area.

Beginning in 2005, Dave Henderson was an early adapter for using video home tours as a major component of his marketing strategy. The video home tours help him showcase a property in the best possible way, 24 hours a day, seven days a week, by having the home both visually shown and audibly explained to the viewer. Additionally, to load and deliver the video home tours quickly, Henderson replaced his Web site with a real estate Web television (reWebTV) broadcast channel.

Agents who want to advance their careers and learn what it takes to become successful in today’s changing market like Henderson should plan to attend this year’s Leadership Conference in New York City on Sept. 5 & 6. With dozens of industry leading speakers and educational sessions and plenty of high-level networking time, it’s an event not to miss.

To learn more about the event or to register, visit rismedia.com/events/leadership-conference/

This year’s Realtors on the Rise winners reflect a sizeable showing of quality agents who have entered the market within the past five years.

From their impressive sales figures, to their innovative marketing strategies, to their community involvement, Real Estate magazine’s editors have chosen 50 Realtors on the Rise, selected from hundreds of candidates. We congratulate this year’s winners on stepping up, pushing forward and committing to the real estate marketplace.

For more information or to read the entire feature visit www.rismag.com/2007/08/

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