RISMEDIA, September 3, 2007–One sign that Lucas Lechuga’s techniques for helping out-of-state buyers are working is that some of his clients have bought properties from him without ever seeing the place in person. Read how his marketing approach and self-taught videography skills helped him stand out among Realtor on the Rise candidates.Lucas Lechuga
Real Living Properties
Coral Gables, Florida

In real estate since: 2005 After graduation: Prior to getting involved in real estate, Lechuga worked as an on-floor options trader at the Chicago Board of Options Exchange. Finding your niche: Lechuga found his specialty by working with out-of-state investors; he was able to clearly convey why they should or should not buy a certain property.

Lucas Lechuga not only works with investors, condominium foreclosures, pre-foreclosures, short sales and pre-construction, but also local buyers. What’s more, by using video in his marketing practices, Lechuga has been able to close transactions where the buyer has not physically seen the property. His expertise in videography is self-taught. Lechuga produces, narrates and edits all his property videos.

Agents who want to advance their careers and learn what it takes to become successful in today’s changing market like Lechuga should plan to attend this year’s Leadership Conference in New York City on Sept. 5 & 6. With dozens of industry leading speakers and educational sessions and plenty of high-level networking time, it’s an event not to miss.

To learn more about the event or to register, visit rismedia.com/events/leadership-conference/ ^[1].

This year’s Realtors on the Rise winners reflect a sizeable showing of quality agents who have entered the market within the past five years.

From their impressive sales figures, to their innovative marketing strategies, to their community involvement, Real Estate magazine’s editors have chosen 50 Realtors on the Rise, selected from hundreds of candidates. We congratulate this year’s winners on stepping up, pushing forward and committing to the real estate marketplace.

For more information or to read the entire feature visit www.rismag.com/2007/08/ ^[2].