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a la mode Introduces New Multimedia Tools That Bring Listings to Life

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RISMEDIA, September 7, 2007–a la mode, a real estate technology company, announced the availability of a variety of multimedia tools designed to help real estate brokers and agents gain more listings and greatly enhance the web marketing of current homes for sale. The tools are being offered at no extra cost to professional level Agent XSite and Broker XSite users.”In any market, agents are looking for a way to make their listings stand out while also gaining a competitive advantage in listing presentations,” said Rusty Lindquist, vice president of Broker and Agent Products for a la mode. “Our new multimedia tools make listings come to life on the web, and raise the bar for the industry.”

All of the new software enhancements are available at no extra cost to a la mode’s Agent and Broker XSite professional level users, including:

Automatic Virtual Tour Creation – Homes with virtual tours receive substantially more views, leads and showing appointments than those without. With little to no effort, this tool quickly creates a virtual tour for any property.

Custom Virtual Tour Builder – Add images, video, sound, animation, transition effects, and animated description text that floats over the photos and video for a rich, engaging, end-user experience – without the need to pay a third party vendor for these services.

Property Specific Web Site – brokers and agents can now offer sellers the added service of registering the home its own specific domain name and/or website. This feature can be a significant listing presentation advantage by showing sellers how an agent is going to market their property.

Unlimited Audio and Video Tours – XSite users can now create unlimited audio and video tours to describe the property, a specific room, major feature or the neighborhood.

HTML-based Property Description – This tool enables real estate pros to format a property description, add links, images, fonts, and/or javascript to turn stagnant listings into dynamic, multimedia presentations.

Audio and Video Podcasting – newly enhanced podcast creation makes it easier than ever to expose your audio and video tours to visitors

XSellerate Marketing Integration – XSites users now have even tighter integration with XSellerate, a la mode’s automatic marketing system, allowing agents to market their listings directly from the listing admin.

Enhanced Listing Syndication – XSite users can now syndicate audio and video to a growing number of providers, greatly improving listing exposure throughout the web.

“To effectively respond to increased competition, inventory and market uncertainty, agents need to provide more and better service. I think technology providers need to do the same,” Lindquist said. “This release gives agents additional tools to set them apart, and focuses on raising the industry standard around media-rich listings, which consumers increasingly demand.

“Study after study shows that listings with the most online appeal garner the most leads and showing requests,” Lindquist commented. “We’re providing these cutting edge tools at no additional cost to our professional level XSite customers because when they win, we win.”

For more information, visit www.alamode.com.

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