Broker Strategies: Equipped for Success

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Tommy Camp
President & CEO
Prudential Carolinas Realty
Winston-Salem, North CarolinaThe Carolinas market seems to be doing well, despite the changes throughout the rest of the country. How are you standing out from the competition?

At Prudential Carolinas Realty, we have a strong brand in the Carolinas that’s trusted and recognized. We believe, however, that the combination of Prudential Carolinas Realty and its local strength, along with the reach, footprint and financial strength of HomeServices of America, gives us the very best business model available today. We are able to support the needs of our clients and to serve them in a fashion that’s second to none, while at the same time, providing the best resources available to support our sales associates and their success in their careers.

With our Web site platform, we can offer clients a state-of-the-art and leading edge, online advantage. Beyond training and equipping sales associates to be top professionals, when consumers are in a position to obtain their mortgage through our HomeServices lending affiliate, and obtain their title insurance from us, we make the process simpler and a lot more efficient.

We have a keen focus on training and equipping our sales associates to understand and serve the needs of our home buyer and seller clients. We recognize that today’s consumer looks to us to give them an unlined advantage, whether they are looking for information in the buying process or looking to us to effectively market their home online.

We have a saying at Prudential Carolinas, “Relax, we thought of everything.” It’s our role to assist consumers in navigating through the process. The purchase or sale of a home is not something that most people do very often and yet it’s one of the most significant transactions they will make in a lifetime. What we do is important because of the impact it has on the lives and quality of life of our clients.

We focus a lot on teaching our sales associates to be good listeners in order to fully understand the needs and expectations-and dreams-of clients as it relates to the purchase or sale of a home. We focus a lot on how to hear clearly and understand our clients’ expectations, so that we can assist them in achieving their goals. Of course beyond that, an understanding of financing and other aspects of the transaction is critical, and the ability to use technology, tools, and especially our online platform.
An important aspect of that transaction is our ability to effectively market it online. Based on data from NAR, close to 80% of consumers will begin their search on the Internet-consumers love to simplify the process by the service offerings we make available to them.

-Kayla O’Brien