Are Blogs a Worthwhile Way to Attract Buyers?

RISMEDIA, Sept. 13, 2007- With the recent rise of technology additives to the real estate process, blogs have been added to everyone’s technical lingo, right next to “Google” and “lead generation.” A few days ago, RISMedia.com Forum Member, KenH posed the question of whether or not the advantages and popularity over blogs are worthwhile or overhyped.”For these reasons I am doing some research on how effective a blog will be, for me, to initiate contact with buyers,” he says. “Can anyone give me some real insight on the likelihood of buyers actually reaching out to blogs for information than seeking out individual bloggers?”

The responses have been mixed so far, from the idea of consumers preferring to remain anonymous, to the value of a great first impression as an agent once a potential client stumbles upon your blog in their online search.

“After a potential buyer follows you online and becomes familiar with you, they will feel more comfortable getting in contact with you when the need arises; “Pull Marketing,” says Forum Member TuneIn.

Another participant, Malamar, offers his personal experience with his blog. After creating two blogs for his local market, he utilized them to post open houses, new listings, real estate stats and useful information like a restaurant directory etc.

As a result, “I average 50 page views a day with Friday, Saturday and Sunday being the biggest days with up to 90 views on each blog,” he says.

“Bottom line is blogging takes at least a few hours a week to maintain the fresh content the search engines are looking for and the results do not come overnight. From what I have achieved in such a short time I do recommend blogs as a method of dominating local markets as long as you are prepared to make the investment,” he says.

So what’s your vote? What are the best ways to utilize a blog to attract buyers? Others are chiming in, so speak up at RISMedia’s Forum today!

Real Estate Hot Topics

Profit Center: Real Estate Tips, Training & Events

RISMedia Solutions

RISMedia on the Go

Today's Featured Listing