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The Prudential Forum Sparks Innovation in the Relocation Industry

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RISMEDIA, Sept. 13, 2007-More than 400 relocation industry specialists from around the world gathered this week at the JW Marriott Desert Ridge in Phoenix, Ariz., for The Prudential Forum, a three-day networking event hosted by Prudential Relocation, Inc., a Prudential Financial, Inc. [NYSE: PRU] business. This year’s program, themed We’re Invested in You, brings together relocation and real estate professionals, relocation clients and service providers to enhance communications between the different, interdependent groups and explore ideas for improving the service delivery process.”The Prudential Forum helps spark innovation and collaboration between many groups, which results in more efficient and well-run employee relocations,” said Earl Lee, president, Prudential Relocation. “We aim to deliver the best value for our clients’ relocation investment by focusing on our points of differentiation, in addition to our strong compliance and risk management processes and high standards on information privacy controls. This provides extra peace of mind to our clients.”

Among the courses being offered this week are Global Mobility Trends, an overview of recent trends in the international relocation industry, including U.S. immigration reform and candidate assessment and selection tools; The Procurement Triangle, a discussion by Dr. Joseph Carter of Arizona State University on the overview of the tools and methodologies of the supply chain; Transportation Services, Navigating Change in the U.S. and Abroad, regarding recent government rulings for domestic and international moves; Avoid the Inventory Trap – Successfully Navigate Market Risk, which offers an overview of price, policy and process alignment; and Learn How to Get Back Up, a session on managing risk and disaster recovery.

Keynote speakers include Cris Collie, chief executive officer, Worldwide Employee Relocation Council; Dr. Brian Little, a Harvard University psychology professor; and Dan Clark, an internationally recognized speaker and author. Multi-media replays of many of the education sessions will be available online at http://www.prudential.com/meetingcenter.

During the Prudential Forum, Prudential Relocation announced the winners of its prestigious relocation awards. The following Prudential Relocation suppliers were recognized for outstanding performance and consistently demonstrating our core values:

- Spirit of Partnership Award: RW3, LLC; Jay Delich; Asian Tigers K.C. Dat (S) Pte. Ltd.; Unirisc, Inc.
- Customer Focused Award: Select Accommodation, Inc.; Relocation Movers’ Services, Inc.
- Respect for Each Other Award: Dada Destination Services, Inc.; Clara Del Rey, S.A.; Continuum
- Worthy of Trust Award: Network Relocation, Switzerland; U.S. Inspect; Hilldrup Companies, Inc.; Kings Transfer Van Lines, Inc.
- Winning Award: Global LT; Nelson Westerberg, Inc.; Dependable Auto Shippers, Inc.

Prudential Real Estate and Relocation Services is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including an exclusive marketing relationship with Yahoo! Real Estate, access to Prudential Real Estate’s Online Seller Advantage program designed to provide real-time information to sellers with the touch of a keystroke, as well as the Prudential Military AdvantageSM program catering to both active and retired military personnel with specialized marketing tools to fit the needs of military families on the move.

Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 2,100 franchise offices and approximately 68,000 sales professionals in the franchise Network as of December 31, 2006.

For more information, visit www.prudential.com.

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