RISMEDIA, Sept. 14, 2007-Fidelity National Title Group, Inc., launched its Multicultural Marketing Program in the Pacific Northwest. The program is part of its Multicultural Marketing Division’s initiative to help raise the home-ownership rates for underserved and immigrant communities, particularly Latinos, Asians and African-Americans nationwide. To kick off the launch, FNF will host two industry events in Renton, Wash. and Portland, Ore.
“Washington State and Oregon are experiencing explosive growths in their Latino, Asian and African-American populations,” said Pablo Wong, senior vice president of Market Development for FNF. “As these multicultural communities seek new home-ownership opportunities and plant down roots in the Pacific Northwest, Fidelity National Financial is proud to launch such a timely program to help these communities achieve the dream of home-ownership.”
According to the U.S. Census Bureau data, from 1990 to 2005, Washington State’s Hispanic population grew by 152.5%, Asian/Pacific Islander population by 105.5% and its African-American population by 35%. During the same period, Oregon’s Hispanic population rose 213.6%, Asian/Pacific Islander population grew 90% and African-American population grew 26.3%.
Through education and outreach, FNF is hoping to help overcome the barriers to home-ownership for these rapidly growing communities. The program provides tools and resources such as educational and home-buying seminars, in-language materials and Web sites for the Latino, Asian and African-American communities and the real estate professionals that serve them. Additionally, FNF has rolled out its Cultural Competency Training Program internally to train its employees to improve communications skills with their multicultural customers and to better understand key demographics and traits of multicultural communities. Last month, more than 160 employees from the Seattle area participated in the one-day training.
“I’m excited to be a part of this important initiative as many of today’s home buyers come from diverse cultures,” said Andrea Debnam, newly appointed FNF Multicultural Marketing manager for the Pacific Northwest Region. “In light of the subprime loan problems, we realize how important education is, especially in the often underserved multicultural and immigrant communities. We look forward to providing more reliable tools and resources on home buying through this program.”
FNF will hold two educational events for real estate professionals in Seattle and Portland to kick off the launch in the Pacific Northwest. Under the theme, “Best Practices in a Changing Market,” FNF staff and guest speakers will discuss issues concerning title, escrow and the challenges and best practices in serving the multicultural market at the following locations:
Renton, Wash: September 5th
660 Building of the Times Square Campus
660 SW 39th St., Conference Room #1
Portland, Ore.: October 17, 2007
“Home-ownership creates a source of wealth and pride in our communities. We are glad to see companies like FNF invest the time and resources to bring initiatives like the Multicultural Marketing Program here,” said A. Linda Taylor, Housing director for the Urban League of Metropolitan Seattle.
“Today’s expansion in the Pacific Northwest reflects Fidelity National Financial’s continued commitment to help multicultural consumers looking to buy their own homes with accessible and dependable information,” Allen Okamoto, chairman of the Asian Real Estate Association of America added. “We believe that this is a valuable program and we’re looking forward to see it grow further.”
For more information, visit www.fnf.com.
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