How to Calculate Your Office Market Share

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By Diane Ives, MRIS InstructorMRIS, Sept.17, 2007–Did you know that you could determine your office’s share of the market by using Matrix?

To determine your office’s market share, you will need your office Broker Code in order to discover your company’s listings in Matrix (if you do not have it, use the roster tab in Matrix for help).

To find out how many listings exist in a “Local Market” using specific search criteria, follow the example provided below:

The “Local Market” could be defined by County, Active Status, and For Sale = Yes.

Click the Count link to determine how many listings match your search criteria. Write the number down. Next to the number, write an (A).

Click Revise Search.

Next, customize your Matrix search screen to include the field name ListBrokerCode (to add a search field, click the link, Click here to add or remove other search fields).

Now enter your Broker Code to the added search field, ListBrokerCode.

Click the Count link to determine how many listings match your search criteria. Write this number down. Next to this number, write a (B).

Use the following formula to determine your office’s percentage of market share: B÷A=C.

When using this formula, think of B as the number of listings that match your Broker Code; A as the number of listings in your market area, and C as the percentage of the market.

Example:
County Listings (A) 1,000
Broker Listings (B) 100
Market Share (C) 10%

Next week, we’ll show you how to determine an individual agent’s market share. If you have questions about this topic, please contact: Education@mris.net.

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