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Will Your Listings Be Found on the Mobile Web?

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By Greg Harris

RISMEDIA, September 19, 2007–Blackberry, Treo, iPhone, BlackJack, Motorolla Q, Dash, Sidekick, EnVY… Each day, new, more powerful mobile phones are being released into the market. Mobile phones that rival the power of the computers we had on our desktops at one time.

The recent release of the Apple iPhone has no doubt been a game changing event. This incredible piece of technology has opened up the eyes of consumers and phone manufacturers to the vast potential of the mobile web. No longer does a mobile Web site have to be simple text on a tiny screen. Add fonts, colors, sound, video, and fancy sliding windows, and you now have a robust interactive experience in the palm of your hand.

So the race is on. Manufacturers are upgrading their handsets and browsers to compete, content providers are building cool new mobile Web sites, and consumers are buying the latest and greatest gadgets. How long do you think it will be before surfing the mobile web becomes a common occurrence?

So how will that impact the real estate market? How does the fact that each day more home buyers and sellers are accessing the Internet on their mobile phone affect us?

There are over 200 million mobile phones in the U.S. alone. Every single home buyer who is driving around looking at homes, researching a neighborhood has one. The same way buyers are doing initial research on-line, they will be searching for homes from their phones. It’s already happening, and each day brings more than the last.

Imagine as a home buyer, you are looking at a home for sale in a neighborhood you are interested in. You’re driving around, and you see a home for sale. You bring up the property’s mobile web site on your phone, and are provided with details, contact info, photos, and even video. With a single click, you make contact with the seller instantly.

As you research the neighborhood, you want to compare the asking price of this house with others that have sold on the same block in the last year. With a simple click, the data is right there. Now show me other homes for sale like this nearby, and provide me with directions from here. Done.

This is what the future looks like. This and more. The question is whether you, and your listings will be found. Google, Yahoo, Ask and other search engines are investing big money in indexing the mobile web. They are doing this because they all want to dominate the mobile search platform. The next 12 months will be exciting time as the handset manufacturers try to out do each other, and the Internet giants lure consumers to their portals. It’s like the first days of the Internet all over again. Make sure both you and the properties you market can be found. Take some time to surf the mobile Web, and prepare to market your properties on this emerging technology.

Greg Harris is the founder and CEO of Mobile Visions, Inc. Mobile Visions is the provider of Cell a House, and MobilePropertySites.com, a new service that provides agents with free individual property sites for the mobile web. Cell a House is a mobile phone based lead generation and information tool for agents and home buyers that uses text messaging to capture the buyer’s phone number.

For more information, visit http://www.MobilePropertySites.com

Mobile Visions, Inc can be reached at 1-888-808-6274.

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