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Trulia Ranks Among Top Three Traffic Drivers

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RISMEDIA, Sept. 21, 2007-Trulia.com, one of the Internet’s leading real estate search engines, announced that the company now ranks alongside Google and Yahoo! search engines as one of the top three contributors of traffic to real estate companies nationwide.According to the latest data released by online competitive intelligence service company
Hitwise, Trulia was a top three traffic contributor to 12 of the largest residential real estate franchisors and brokerages nationwide in the past month (August 18 — September 15, 2007).

Consistently outpacing fellow online real estate marketing sites Google Base, Craigslist, HomeGain, Realtor.com and Zillow, Trulia referred, on average, 11% of the traffic being directed to a diverse group of franchisors, regional franchisee firms and independent brokerage firms in the past month, including: Coldwell Banker Real Estate LLC, Century 21 Real Estate LLC, ERA Franchise Systems LLC, Keller Williams Realty, Intero Real Estate Services, Weichert, Realtors, Alain Pinel Realtors, Watson Realty Corp., among others.

Trulia can attribute its traffic gains to a continued focus on delivering a great consumer experience, including unique neighborhood information and viral community building through Trulia Voices. This has enabled Trulia to continue its trend of double-digit monthly growth to the site, and even higher increases to partner Web sites, which now average three million user visits per month.

“As one of the early adopters of Trulia’s model in September 2005, we have increasingly relied upon Trulia.com to deliver high quality traffic to InteroRealEstate.com. Outside of the Google and Yahoo! search engines, Trulia has consistently been our number one online referral source since January 2007,” said Derek Overbey, vice president of marketing, Intero Real Estate Services.

“In today’s uncertain market, real estate companies need to be able to tap into a huge audience of qualified consumers,” said Sami Inkinen, Trulia’s co-founder and chief operating officer. “We know that 70 percent of Trulia.com visitors are looking to buy a home within 12 months, and the Hitwise data confirms that the Trulia model works to connect these consumers with robust real estate information and agents.”

For more information, visit http://www.trulia.com.

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