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Rookie Realtors use Advanced Access’ Tools to Achieve Impressive Honor

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By Kayla O’Brien

RISMEDIA, Oct. 1, 2007-The winners of this year’s Advanced Access “Most Impressive” Web site Recognition Contest could not have been more surprised or pleased with their recent honor. Only practicing in the industry for a little over five years, New York natives George and Suzie Crudo of Weichert Realtors Hallmark Properties in Longwood, Florida, aimed high with their standards as industry rookies and recently received the recognition they felt was hard earned.

“I didn’t expect to win,” explains George, who says he entered the contest on a whim. “I’d only been [involved with the site] for about a year, so I didn’t know what we were competing against. I never even expected to be in the top five.”

“He’s a perfectionist and very modest,” says his wife and business partner, Suzie. “He puts in so many hours and so much effort; it’s fabulous that it was recognized for the talent and skill he put into it.”

Besides winning company-wide recognition and an Advanced Access icon to place on their Web site in acknowledgment of the award, the Crudos won a year of free hosting and marketing services.

Before their move to Central Florida, the real estate duo had come from diverse career backgrounds. Suzie had owned two hair salons, while George is a former New York City police officer with a background in electronics and computer technology.

Having no prior real estate Web site knowledge, teaming up with Advanced Access seemed to be a vital step in taking George and Suzie’s business to the next level.

“It’s pretty versatile and helps us get away from templated sites that look like everyone else’s,” says George. “Their support has been excellent between their great forums and the people that get back to you very quickly with any questions.”

In addition to its visual appearance, George and Suzie say their site-www.georgeandsuzie.com-offers several unique elements, created with the client’s best interest in mind.

“On our homepage, we list all of our listings with links to a personal page for that listing,” says George. Each of these pages has its own domain name, with the property address as the Web site address. These listings sites contain numerous pictures of the property, pertinent information about the home and neighborhood, links to the live MLS, and supplementary links to other sources of data such as schools, Census data, maps, etc.

Taking it a step further, the Crudos believe their site offers an impressive opportunity to leave both a first and lasting impression on their clients.

“When I’m out on a listing presentation and bring clients back to show them the site, the visuals and information-like how to prepare your home for sale-are important,” says Suzie. “They can see before and after photos, and visualize staging their own homes. When it’s a new client, with only a few minutes to get them interested, I direct them back to the site to help them to get to know us.”

What’s more, George and Suzie provide pages for the communities they service, updated on a weekly basis, showing what homes are active, pending, and/or have been sold.

“Clients love it and are extremely impressed,” says Suzie. “It really validates our information. If you tell people too many things, they only listen to a certain point. [On the site], they have a chance to make a better assessment of you and whether or not they want to do business with you.”

As the two continue to improve their site moving forward, they remain certain about what it takes to have a successful site. “You always have to keep the customer in mind with what they’re looking for,” says George. “It’s not about you. Some people talk about themselves all over their page, and the average customer doesn’t want to hear all of that. Give them enough to make them feel comfortable and then give them what they need.”

For more information, please visit www.advancedaccess.com.

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