Prudential California and Surfrider Foundation Team up to Clean Coast

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RISMEDIA, Oct. 9, 2007-Volunteers from Prudential California Realty, one of the nation’s top real estate brokerage firms, will team up with the Surfrider Foundation for Coastal Cleanup Day as part of a major cleanup of the California coastline. The volunteers will cover beaches stretching 350 miles from San Diego to San Luis Obispo as part of Prudential’s Global Volunteer Day on October 13, 2007.

“Our cleanup efforts in concert with the Surfrider Foundation help us give back to the communities in which we live, work and play,” said Steve Rodgers, president and CEO of Prudential California Realty. “We believe providing an environmentally responsible example now and for the next generation is of the essence.”

This collective effort between Prudential California Realty and the Surfrider Foundation is one of unmatched magnitude. It will focus on seven beach and coastal areas: Ocean Beach-Dog Beach Area and Torrey Pines Beach in San Diego; Doheny State Beach in Orange County; Venice Beach in Los Angeles; Ventura Marina South Jetty in Ventura; Hendrys Beach/Arroyo Borough County Park in Santa Barbara County; and Pismo Beach at the pier along the Central Coast. By contributing to a cause which benefits communities stretching from San Diego all the way to San Luis Obispo, Prudential California Realty employees hope to build this one-day event into a long-term commitment to coastal beautification.

According to Steve Rodgers, the effort to help protect the environment fits with the business mission of the company on several different levels.

“Every day our agents sell the natural beauty of Southern California,” he said. “Maintaining that beauty will build value in our communities.”

Since its founding in 1984, The Surfrider Foundation has dedicated itself to “the protection and enjoyment of the world’s oceans, waves and beaches for all people, through conservation, activism, research and education.”

Prudential California Realty, established in 1985, became the first franchise of Prudential Real Estate Affiliates in 1988. Today, the company has grown into one of the top five brokerages in the nation, with over 90 offices, 4,600 sales associates and nearly $19 billion in sales in 2006. Prudential California Realty is proud to be a member of HomeServices of America, Inc., a Berkshire Hathaway affiliate.

For more information visit www.surfrider.org and www.prudentialcal.com.

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