Golden West Real Estate Becomes Prudential California Realty

RISMEDIA, Oct. 10, 2007-Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. company, announced the affiliation of Golden West Real Estate in San Leandro, Calif., which will operate as Prudential California Realty.

“The image and branding of Prudential Real Estate will further strengthen the company and help us to continue our growth,” said Darron Tang, broker/owner. “There are many opportunities to capture in the Bay Area, and our goal is to increase that market share.”

The affiliate, a full-service realty company, was formed in 2004 with four sales professionals. They have since grown to 15 sales professionals handling residential, commercial and industrial real estate transactions.

Laurie Keenan, president of Prudential Real Estate Affiliates, Inc., said, “Darron and his team strive to be the standard by which others are measured, so they are a great fit with Prudential Real Estate. They are known in their market for their dedication and high level of customer service.”

Prudential California Realty serves the areas of San Leandro, San Lorenzo, Hayward and Castro Valley. They are at 157 Parrott St. in San Leandro and can be reached at (510) 351-1003.

Prudential Real Estate and Relocation Services is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including an exclusive marketing relationship with Yahoo! Real Estate, access to Prudential Real Estate’s Online Seller AdvantageSM program designed to provide real-time information to sellers with the touch of a keystroke, as well as the Prudential Military AdvantageSM program catering to both active and retired military personnel with specialized marketing tools to fit the needs of military families on the move. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 2,100 franchise offices and approximately 68,000 sales professionals in the franchise Network as of December 31, 2006.

For more information, please visit www.prudential.com.

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