Welcome!




Expand Your Education with These Courses from
BPOs: The Agent’s Role in the Valuation Process.
Negotiating Skills: Skills for Sales Success: Part Six.
Bundle 2: CIPS Elective Courses (Non-US Version).
Time Management: Skills for Sales Success: Part Two.
Bundle 2: CIPS Elective Courses (US Version).

Houston Realtors Laser-Focused on Internet

Have a comment on this article? Share on Facebook!

RISMEDIA, Oct. 11, 2007-The Houston Association of Realtors® (HAR) dedicated its entire 2008 Strategic Leadership Conference to bringing the vast Internet space to its leadership. Not content just to be the best, the 2008 board and staff leadership is committed to being even more aggressive in making sure Houston Realtors and consumers keep up with the exploding technological advances on the Web.

“There is no more important mission than to have the leadership and members of HAR understand the impact the Internet has had and will continue to have on our industry,” said Michael Levitin, 2008 HAR Chairman of the Board.

Bob Hale, HAR President & CEO, shared statistics with the leadership, which demonstrated that HAR.com is the most valued and used real estate portal by consumers in Houston.

Approximately 60% of both buyers and sellers said HAR.com was the most valuable Internet site they used during their home buying or selling process, according to a recent survey conducted by the University of Houston Center for Public Policy.

Call-in contributors during the conference included Rich Barton, Chairman and CEO of Zillow; Michael Yang, General Manager of Yahoo! Real Estate; Justin McCarthy, Strategic Partner Development Manager-Real Estate of Google; Pat Lashinsky, President & CEO of ZipRealty; Tim Fagan, President, Classified Ventures Real Estate Division, HomeGain and HomeScape; and Vaughan Smith, Executive Vice President of Corporate Development and Strategic Partnerships of Move, Inc.

On-site speakers were Kristi Graning, Senior Vice President, Information Technology and eBusiness of RE/MAX International, and Russ Capper, President of Prudential Real Estate Services. Charlene Li, Vice President and Principal Analyst at Forrester Research, also conducted two intensive sessions on the Internet user; the Internet in real estate and the importance of social networking now evolving in the online space. Trends she identified were map-based search, high-quality aerial photography, greater transparency in the transaction, consumer ratings of Realtors and user-generated content, such as videos similar to those found on YouTube.

“Based on the information we heard during the conference and feedback from our members and clients, HAR has already instituted advanced map searches on HAR.com and will be moving to introduce consumer ratings and more video content in 2008,” said Rob Cook, 2007 HAR Chairman of the Board.

For more information, visit www.HAR.com.

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.




Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com