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Pitney Bowes MapInfo Debuts Next-Generation Demographics for Timely and Reliable Decision Making

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RISMEDIA, Oct. 11, 2007-Pitney Bowes MapInfo, a global provider of location intelligence, announced the release of its next-generation demographics, providing organizations in retail, restaurant, financial services, insurance and media with reliable, consistent and timely data to support site selection, marketing, distribution, product development and other key business decisions. By integrating MicroBuild, a household geodemographic product from The Gadberry Group, Pitney Bowes MapInfo now provides clients with more dependable and up-to-date household-level information to support more insightful business decisions.

“Whether you’re a big box retailer or retail bank, successful business decision making requires comprehensive, frequently updated and household-specific demographic data,” said Dr. James Webster, adjunct professor of finance at the University of Arkansas, Walton College of Business. “My past experience with a large big box retailer provided me the opportunity to use Gadberry’s MicroBuild data on a Pitney Bowes MapInfo-based system. I am now encouraging tomorrow’s business leaders in our graduate and undergraduate business programs to seek out this level of data and analysis to assist in their future business decision making.”

Pitney Bowes MapInfo’s new advanced demographic system represents the next stage in the evolution of demographic data, bringing improved reliability and timeliness to market analysis and decision making. By leveraging Gadberry’s MicroBuild data as a primary source for residential household and population trends, the company’s next-generation demographics help organizations analyze their existing business and answer valuable questions, such as which customers are most profitable, where are more of these “best customers” located and how to reach, influence and locate near them.

Having more accurate and up-to-date demographic information enables companies to be more location intelligent and make quicker, more confident business decisions in this highly competitive, rapidly changing environment said Mike Hickey, president, Pitney Bowes Software. With quarterly updates, Pitney Bowes MapInfo’s new demographics provide reliable and timely data for market analytics, helping organizations easily move from analysis to action, whether it’s identifying sites or markets for expansion, or more efficiently targeting the best prospects in marketing and advertising campaigns.

For more information, visit www.mapinfo.com and www.pb.com.

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