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New Platform Offers Listing Syndication and Marketing Technology

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RISMEDIA, Oct. 15, 2007-Point2 Technologies Inc. (“Point2″) announced the launch of Point2 NLS (National Listing Service) Enterprise. Targeted at real estate MLSs, Boards, Associations, Franchises and Brokerages, the solution enables real estate organizations to seamlessly and cost effectively extend critical, value-add listing syndication and marketing technology to their constituencies locally, nationally and internationally.

The new platform builds on Point2 NLS’ proven technology and infrastructure, and is designed to facilitate ease of implementation for real estate organizations of any size to incorporate Point2 NLS capabilities into their offerings to members, enable individual sub-accounts for members and, easily and quickly import existing listing data into the system for automated third party consumer search site syndication and lead management.

“There has been increasing interest among Associations, MLSs, large franchise operators and brokerages in the Point2 NLS listing syndication network. Progressive organizations constantly work towards adding value to their membership, and efficient syndication has become one of their top priorities today,” said Brendan King, Point2 Technologies chief operating officer. “While the undertaking was substantial, Point2 is now better positioned to serve the needs and demands of organized real estate partners.”

“Without any significant resources or upfront investment, partners can now easily bring the value of mass syndication to members, put at their fingertips highly sophisticated predictive marketing and lead management tools, and at the same time ensure listing owners have compete control of their data assets,” added King.

Easy and quick to implement, the new system is designed to run in concert with existing MLS systems and Web sites.

Key system benefits include the elimination of data entry redundancy and related costs for the Enterprise partner and their members, all the way to the individual agents.

Once uploaded into the system, listing data becomes under the full control of the listing broker and their agents to use in their marketing as they choose, and to advertise where and when they deem fit on any of Point2 NLS’ listing syndication partner network Web sites. The data also becomes accessible for export to the user’s Point2 or any other vendor Web site or blogging platform.

Point2 NLS Enterprise also leverages Point2′s unique, patent pending, opt-in HandshakeTM technology to enable selective listing co-marketing and advertising amongst users. Users can leverage Handshake to advertise listings on hundreds or thousands of Point2 NLS member Web sites locally, regionally, nationally or internationally in 85 countries, giving them a significant competitive advantage and leverage in the marketplace. Handshake is part of the free Point2 NLS Standard package and enables instant, massive online listing exposure and updates that is virtually impossible for consumers to replicate on their own and is nearly as prohibitive for brokerages of any size without significant capital investment and resource outlays.

A free, optimal opt-out and more flexible IDX-type system, Handshake allows brokers to make independent, peer to peer decisions for cooperative marketing. The technology also enables users to track online exposure to their listings on all Handshake partner sites and on Point2 NLS’ syndication network sites, with comprehensive analytics and reports accessible online anytime anywhere.

“We’re allowing organizations of any size to aggregate data exposure across cooperative brokerages as well as online consumer sites, eliminating unnecessary time and cost associated with dealing directly with multiple site operators individually,” said Jeff Tomlin, manager of channel relations and market research at Point2 Technologies. “The productivity gains for everyone involved can be very meaningful. For the consumer search site operators, the benefits of drawing listings from hundreds of brokerages through a single feed from Point2 NLS can also deliver very significant productivity gains and cost efficiencies.”

Point2 NLS is used by over 153,000 MLSs, brokers, agents and builders in 85 countries. The network continues to grow by an average of 1000 additional members each week. Point2 NLS runs the industry’s largest listing syndication network with nearly 30 sites that include Google Base, Yahoo! Classifieds, Point2 Homes, Trulia, Oodle, Livedeal, eBay and Craigslist.

Point2 NLS Enterprise is now live. MLSs, Boards, Association, Franchises and Brokerages of any size can learn more and launch their accounts, by visiting www.Point2NLS.com.

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