RISMEDIA, Oct. 18, 2007-Top real estate professionals working in the upscale residential market converged this October in Santa Fe, New Mexico, at The Institute for Luxury Home Marketing’s annual Leaders in Luxury (LIL) conference to hear the North American debut of “The Futures Report on Global Luxury.”
Martin Raymond, founder of the Futures Laboratory based in London (England) briefed the group on today’s wealthy from the haves to the “have-yachts.” The new report focused on the luxury consumer – who they are, how their needs and purchase “triggers’ are changing, the importance of ‘scarcity luxury,’ and what this all means in terms of new threats and opportunities in the luxury home market.
Mary Louise Starkey, founder of Starkey International (also known as “Butler Boot Camp”) shared her insights on “Working for the High Net Worth Individual.” Other speakers included Greg Furman, Founder of the Luxury Marketing Council (with chapters from New York to Dubai) and Kevin Brass, who reports on real estate for the New York Times and The International Herald Tribune. Top agent panelists for the event discussed a variety of topics including tips for working with the international buyer and seller, how to use blogging to build business, tips for succeeding at the $10 million and above price point, and how to write real estate copy Madison Avenue style.
“This event was an invitation-only educational and networking opportunity for our Institute members who handle million and multi-million dollar homes and estates,” said Laurie Moore-Moore, founder of The Institute.
Attending the event were luxury home agents who, on the average, work with properties priced at $3 million and above, with many working with homes valued at $10 million to $100 million.
“Registration was limited,” said Moore-Moore, “giving our attendees the opportunity to build an exclusive network of contacts and share ideas with the best in the business.”
As one attendee said, “My sincere desire was to come home from this conference with brand new, do-able ideas that would make a difference in the success of selling my client’s high end homes. It happened. Laurie and her team hit it out of the park! I am going home a better agent who will ‘wow’ my clients and impact my market with the tools and ideas bestowed here.”
Leaders in Luxury is an annual event.
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