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Simulation vs. Assessment: AlignMark Speaks Out

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RISMEDIA, Oct. 18, 2007-AlignMark, Inc. formally released its’ Position Paper entitled, “AccuVision Sales Simulator vs. Trait and Personality Assessments.” In this Paper, AlignMark, Inc. principals Dr. Cabot Jaffee, Michael Struth, and John Mattone indicate that using job simulation to assess consultative selling skills is superior to using trait and personality assessments.

AlignMark has spent 30 years partnering with diverse organizations worldwide. In this report, the company principals convey the results of literally hundreds of client engagements, focus groups and research involving the use of their proprietary sales simulation assessment-The AccuVision Sales Simulator. These results reveal that sales organizations seeking to optimize their investment in sales talent need to be passionately and diligently focused on:

(1) objectively and accurately identifying the sale skill strengths and weaknesses of both applicants and incumbents
(2) leveraging the diagnostic information to make improved selection and development decisions
(3) coaching sales managers to interpret and integrate objective sales assessment results with their own perceptions of sales performance.

According to AlignMark’s CEO, Cabot Jaffee, Ph.D., “our focus and unwavering passion at AlignMark is helping our clients optimize the investment they make in human capital. We want our clients and prospects to experience higher levels of sales employee engagement and retention; higher levels of sales skill execution; and higher levels of quota attainment and revenue.” He goes on to say, “we believe this Paper will help organizations make more informed decisions about using sales assessment instruments.”

For more information, visit www.alignmark.com.

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