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‘LifeAt’ Helps Residents Connect to the Community

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RISMEDIA, Oct. 22, 2007-Imagine having up-to-date information about your new luxury residence, a list of local shops, restaurants and hot spots, plus profiles of your new neighbors – all right at your fingertips. Residents of Trump Plaza and The Lofts at New Roc, both in New Rochelle, will be one of the first in Westchester to experience LifeAt Trump Tower and LifeAt The Lofts, new, state-of-the-art online communities designed exclusively for their use.

The new LifeAt virtual community will be free for all residents at Trump Plaza, a 39-story, luxury condominium tower and The Lofts at New Roc, a 98-unit loft co-op residence. Currently available in five states, LifeAt is an online community for exclusive use by the residents, management, and staff of a building or developments, and is designed to enhance a sense of neighborhood among residents.

The LifeAt Web sites are password-accessible for residents only, and offer extensive information on door-to-door services, such as restaurants that deliver, dog walkers, housekeepers, dry cleaning services, childcare, as well as information on local restaurants, shops, clubs, and local businesses. The LifeAt intranet site also offers resident profiles, message boards, and a place for purchase and sale of goods. Building managers can also keep residents informed of any new bulletins through e-mail blasts.

“We are very excited to be the first luxury buildings in Westchester to offer this invaluable new service to our residents,” said Adrienne Albert, national director, The Marketing Directors Inc. “This is an effective, state-of-the-art way to assist residents who are new to the community. Most people today are oriented toward their computers and the Web. LifeAt fits perfectly with their lifestyles.”

“Because many of our buyers are new to New Rochelle and the surrounding area, having an easily accessible way for them to find out not just about the outside community, but about their new neighbors in the building is very important. This is an ideal way to meet new friends and gain an understanding of all that’s available in the city and the area,” she explained.

The LifeAt private social network amenity is available in boutique condominiums with as few as 40 units, to large residential complexes with thousands of residents. “People have been using the Internet to meet other people for many years now, so we decided to adapt that concept to transform residential buildings into neighborhoods,” said Lois Powers, LifeAt regional manager. “It helps to break down the sense of isolation, and gives people the opportunity to get to know one another and benefit from living together, if they so choose.”

“In today’s world people want to know their neighbors, but in a safe environment. LifeAt helps them do that, while providing services and information to make their lives easier,” said Matthew Goldstein, Chief Operating Officer of LifeAt. “The response has been amazing!”

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