Confronting the Team Reality

In response to a growing industry movement, next month, RISMedia will release its new book: Power Teams-The Complete Guide to Building and Managing a Winning Real Estate Agent Team. Ralph Roberts-co-author and owner of Michigan’s Ralph Roberts Realty-and John Featherston, founder, CEO & publisher of RISMedia believe Power Teams will serve as the definitive text on the increasingly popular concept of agent teams.

Featherston elaborates:

“Besides drawing from personal insights and experiences from our own real estate careers-Ralph’s from the practitioner’s side and mine from the media side-we have also interviewed many of the country’s top teams for this book. Power Teams, therefore, will not only include a step-by-step guide to forming an agent team, but the best practices of teams who have already reached a notable level of success.

The way we see it, being a real estate agent just isn’t what it used to be. In the past, an honest, hard-working, good professional could earn a pretty good living as an independent real estate agent. But these days, in order to remain competitive, today’s agents have to do much more-place more phone calls, ramp up their marketing efforts, offer additional services, and spend more time with their clients to better understand the needs of today’s real estate consumers.

In many cases, this has created a “trickle up” effect for brokers. As agents feel the strain, they are leaning on their brokers for resources, guidance, training and increased dollars to offset the slower market. A challenging situation for brokers, to say the least.

Many agents, however, are looking to the team concept as a solution-a solution that ultimately benefits not only the members of the agent team, but clients and brokers as well. When done correctly, the agent team concept can be a tremendous boon for brokers, taking some of the pressure off leadership to solve agent dilemmas, and helping agents produce more and increase revenue for the brokerage.

In Power Teams, we seek to help agents-and brokers-overcome the obstacles of creating and succeeding with agent teams. In this book, we explain the agent team concept, reveal the various styles of agent teams, help agents decide whether the agent team solution is right for them, and then show agents how to build a team from the ground up. We also offer a special chapter just for brokers to help them optimize their relationships with agent teams.

We look forward to sharing this book with you next month, and welcome your feedback. To pre-order your copy at the special introductory price, please visit rismedia.com, or complete the order form in the December issue.”

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