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Prudential California Realty Volunteers Remove Waste From Beaches

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RISMEDIA, Oct. 29, 2007-Prudential California Realty volunteers walked the walk last week, combing the California coastline from San Diego to San Luis Obispo to join a massive cleanup that removed a ton of trash and waste from seven beaches. The cleanup, done in partnership with the Surfrider Foundation and hundreds of volunteers from other agencies, underscored Prudential California Realty’s company-wide commitment to environmental responsibility and improving ecological conditions in the communities it serves.

“I am really proud of the thousand Prudential California Realty employees who participated in this event,” said Prudential California Realty President and CEO Steve Rodgers. “In addition to our agents and employees, many of our customers also came out with family and friends to pitch in, which gave us the opportunity to join together with them in this important effort.”

The collection and removal of 2,000 pounds of litter from the miles of coastline is just the beginning of Prudential California Realty’s partnership with the Surfrider Foundation, but the initial results are impressive. “Prudential California Realty employees came together to form the largest corporate involvement in an environmental cleanup I’ve ever seen,” said Nancy Hastings, Southern California Field Manager for the Surfrider Foundation. “This is a company that is sending a positive message of caring to the community.”

According to the company, the Coastal Cleanup is an example of Prudential California Realty’s ongoing commitment to going green. The agency also recently partnered with EcoBroker International on a series of seminars educating real estate agents in green business practices.

“At the heart of our environmental initiative is the belief that keeping California a clean, healthy place to live and work will also help maintain a thriving business environment,” said Rodgers. “Whether it is beautifying beaches or raising awareness through seminars, it is all consistent with our mission to make a difference in our communities.”

For more information, visit www.prudentialcal.com.

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