RISMEDIA, Oct. 30, 2007-Century 21 Real Estate LLC announced that its Beto Casas consumer marketing campaign was recently honored with a Gold MIXX Award for interactive marketing excellence in the Hispanic category. The global real estate franchisor created BetoCasas.com in an ongoing effort to help increase Hispanic homeownership through unique and innovative marketing. The MIXX Awards is co-produced by the Interactive Advertising Bureau and Adweek Magazines.
“Century 21 takes great pride in its service to the Hispanic community and its commitment to innovation and finding creative ways to help Hispanic consumers achieve their homeownership goals,” said Bev Thorne, senior vice president of marketing, Century 21 Real Estate LLC. “It is rewarding to be recognized by such well-known and respected organizations within the online advertising industry.”
Central to the comprehensive online campaign is the program’s animated cartoon star, Beto Casas, a Spanish-speaking virtual Century 21 sales professional. According to the company, visitors to Beto Casas’ online experience have the chance to interact with the CENTURY 21® brand through a series of educational features including entertaining Webisodes starring Beto Casas and some of his virtual clients.
In addition, consumers can access information on mortgage products and services as well as online tools such as a metric calculator to convert square feet to square meters. When consumers finish their virtual experience with Beto Casas, they can easily access www.century21espanol.com, the CENTURY 21 System’s in-language Spanish consumer site, and search properties listings and for a local CENTURY 21 office.
The Marketing and Interactive Excellence (MIXX) Awards honors the teams and talent that push interactive marketing and advertising to unprecedented levels. The MIXX Awards is the only competition that evaluates all key facets of the marketing campaign, including strategy, creative development and execution, media placement and integration, effectiveness and ROI.
For more information, visit www.century21.com.
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