Making Your E-Mail Subject a Success

By Susie Hale

RISMEDIA, Nov. 6, 2007-A big part of successful email marketing is having a subject line that compels the recipient to open it. Not only is the subject line important, what the from line says is critical as well. Spend as much care on this part of your email as you do on the body.

Most busy people only see the from and subject lines of an individual email in their inbox and it is from what those say that they decide whether or not to open a message. No matter how great the offer is inside the email, it takes getting it opened to make it work.

Here are seven super tips for fabulous froms and sensational subjects:

• Include your company name or brand in the from line
• Make sure your subject line is the right length (5-8 words, 40 characters including spaces)
• Avoid leading articles like “a” and “the” in the subject. Make the first word important and information-carrying
• Incorporate a specific benefit in the subject line
• Create a sense of urgency with you subject line so it will get opened now
• Send yourself the proposed email with nothing more than the from and subject lines to test it out
• Track what works

Susie Hale, president of FrogPond, is an expert in online business communications. Take a free tour of FrogPond Publisher(TM), an online e-zine and newsletter creator tool .

For more information, e-mail Susie@FrogPond.com or visit www.frogpond.com.

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