Expand Your Education with These Courses from
BPOs: The Agent’s Role in the Valuation Process.
Accredited Buyer’s Representative.
Business Creation – Prospecting: Skills for Sales Success: Part Three.
ACE: Purchase Reverse Mortgage Course.
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.

Two More Agencies Link up, Merge in Tightening Market

Have a comment on this article? Share on Facebook!

RISMEDIA, Nov. 2, 2007-(MCT)-With the residential real estate market continuing to constrict, two more Bakersfield, California agencies merged with the aim of leveraging market share and advertising power.

Coldwell Banker America West and ERA Mission Real Estate are the second pair of agencies to announce an alliance in recent months.

In August, Watson Realty ERA and Touchstone Real Estate Group formed a single entity. The move allowed the newly named Watson-Touchstone Real Estate to field 300 agents and corner 19.2% of home sales listings, a company official said at the time.

“The real estate business has been such that consolidation seems to be the thing to do,” said Warren Peterson, ERA Mission Real Estate’s head broker.

Coldwell Banker America West is absorbing ERA Mission Real Estate and transferring the firm’s 35 agents into its offices. Peterson said no money changed hands as part of the transaction. The move will minimize overhead and strengthen advertising efforts, Peterson said.

“We’re always looking at ways to grow our organization and maintain our market dominance,” America West President and broker John Garone said.

The firm will have around 100 agents after the merger, Garone said.

Coldwell Banker America West has been in business since 1986. ERA Mission Real Estate opened about five years ago.

Earlier this year, Peterson was elected to serve as the next president of the Bakersfield Association of Realtors. His term begins in 2008.

Copyright © 2007, The Bakersfield Californian
Distributed by McClatchy-Tribune Information Services.

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com