RISMEDIA, Nov. 5, 2007-Playing it safe with holiday greeting cards won’t get any business noticed this holiday season. This November and December your clients and customers will get deluged with hundreds of holiday cards and it’s important to make yours stand out. Here, we offer tips to get noticed.
First, artwork is the key to getting a holiday card noticed. Avoid traditional colors like gold and blue and use a color logo to differentiate yourself from the pack. In 2006 nearly a quarter of all Heartfelt holiday card sales selected custom logos along with scanned signatures from the entire team in multiple colors.
The words you choose are as important as the image. A custom-written greeting – perhaps thanking customers for their business or anticipating future transactions represents the value of the business relationship and distinguishes your message from the dozens of the standard “Happy Holidays” out there.
Business relationship cards are a growing segment of the marketplace. These cards achieve increased referral and repeat business through automated customized relationship management (CRM) programs utilizing charity greeting cards.
A successful greeting card program should last beyond the holidays. Maintaining consistent contact with clients or customers through programs featuring business holiday greeting cards generate new referrals and make prospects think of your business first.
For more information, visit http://charitycards.com/.
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