RISMEDIA, Nov. 7, 2007-According to the latest Harris Poll, the number of adults who are online at home, in the office, at school, library or other locations continues to grow at a steady rate. In the past year, the number of online users has reached an estimated 178 million1, a ten percent increase.
In research among 2,062 U.S. adults surveyed by telephone in July and October, 2007, Harris Interactive® found that 79% of adults are now online. This is a steady rise over the past few years, from 77% in February/April 2006, 74% in February/April 2005, 66% in the spring of 2002, 64% in 2001 and 57% in Spring of 2000. When Harris Interactive first began to track Internet use in 1995, only nine percent of adults reported they went online.
The amount of time that people are spending online has also risen. The average number of hours per week that people are spending online is now at 11 hours, up from 9 hours last year and 8 hours in 2005.
Internet Access Increases at Home and at Work
The proportion of adults who are now online at home has risen to 72%, up from 70% in 2006 and 66% in the spring of 2005. The percentage of those online at work has also risen, now at 37%, and up from 35% in 2006. The largest increase is among those adults who are online at a location other than their home or work as this has risen from 22% in 2006 to 31% today. It appears people who do not have access at home or work are increasingly turning to other outlets to get online.
The Demographic Profile of Internet Users in the United States Looks Like the Country as a Whole
As Internet penetration continues to grow, the demographic profile of Internet users continues to look more like that of the nation as a whole. It is still true that more young than older people, and more affluent than low-income people, are online. However, nine percent of those online are now age 65 or over (compared to 16% of all adults who are 65 or over), 39% of those online (compared to 47% of all adults) did not attend at least some college and 13% have incomes of less than $25,000 (compared to 17% of all adults).
The Harris Poll® was conducted by telephone within the United States in July 2007 (July 10 and 16, 2007) and October 2007 (October 16 and 22, 2007) among 2,062 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region, number of adults in the household, size of place (urbanicity) and number of phone lines in the household were weighted where necessary to bring them into line with their actual proportions in the population.
For more information, visit www.harrispollonline.com.
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