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Elements Newscard Targets the Time-Pressed

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RISMEDIA, Nov. 12, 2007-The Personal Marketing Company (TPMC) announces the introduction of a new solution to help build relationships with prospects and clients. The TPMC newscard – ElementsTM – is published monthly and is targeted to the time-pressed, entry-to-middle level real estate market. According to the company, each issue is produced in a large postcard format, including concise, valuable information on the topics of DIY/Home, Health, Technology and Travel/Leisure for widest appeal. The company says that Elements features an attractive price point that positions it between a traditional newsletter and postcards. Elements is offered on a subscription system that gives agents a way to put their mailings on an easy to manage automatic program. The set-up is simple and the agent decides the frequency for the newscard to be mailed. There are no contracts and while the subscription automatically renews, they can make changes to their mailing list and schedule at any time.

“Newsletters are one of the strongest client follow-up tools available,” says John Wendorff, CEO of The Personal Marketing Company. “They allow you to stay in touch with customers on a consistent basis with something that has value today and this new product offers great value and quick readability.” Retention is greater than with postcards and the pass-along value remains high to friends and family members.

For more information, visit www.tpmco.com.

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