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GE Security’s New ActiveKEY Delivers Wireless Productivity, Competitiveness and Safety

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RISMEDIA, Nov. 15, 2007-GE Security, Inc., a wholly owned indirect subsidiary of the General Electric Co., announced its new wireless lockbox key. According to the company, ActiveKEY has garnered significant early acceptance since its launch in August and is now being used by more than 33,000 real estate agents in more than 30 markets nationwide, with more than 100,000 ActiveKEY deployments planned by year’s end.ActiveKEY, a lockbox key designed by and for mobile real estate professionals, wirelessly delivers near-instant notifications of showings and associated detailed showing feedback reports. According to the company, the real-time intelligence offered by the ActiveKEY solution can help agents be more competitive in today’s tight real estate environment, by more quickly reacting to local market conditions, while better serving their customers through more efficient and effective interactions with showing agents and buyers.

Additionally, ActiveKEY will soon offer the first wireless safety alert feature designed to enhance agent safety. Using pre-assigned phone numbers and e-mail addresses, ActiveKEY will allow agents to alert others in emergency situations through a combination of e-mail and text messaging. With the press of a button, agents will be able to send emergency contacts a safety alert that automatically includes the property address of the last lockbox opened. This new safety feature will be available to new and existing customers beginning in early 2008.
“The market’s response to ActiveKEY has been nothing short of tremendous,” said Jeff Antrican, general manager, GE Security’s commercial real estate products. “The real-time notification capability is helping listing agents be more productive and changing the way they interact with both sellers, and buyers and their agents. We expect the new safety feature will allow agents to feel more confident and secure in virtually any showing situation.”

“Safety is always a key concern for us,” said Suzy Stone, real estate agent and president of the Fredericksburg (Va.) Area Association of Realtors. “This new safety feature will give me another tool and another level of protection while I am out with clients. Our business has the potential for us all to be targets, especially women. Having another source to call for help is a monumental step for Supra to take for its clients.”

Currently, there are more than 33,000 ActiveKEYs in use by real estate associations and boards in markets throughout the country, including Tampa and Clearwater, Fla.; Boise, Idaho; Santa Rosa, Calif. and Oklahoma City, Okla.

ActiveKEY’s real-time notification feature can inform listing real estate agents as soon as other agents and prospective buyers walk into a property, helping them be more in control of their listings and more efficient in pursuing sales opportunities by allowing immediate follow ups on showings. The company says that subsequent eFeedback reports provide details necessary for listing agents to work with clients to maintain competitiveness based on real-world local market conditions, potentially reducing days on market and increasing sales.

“ActiveKEY constantly takes care of business without me having to remember any steps to take,” said Tom McAuliffe of Don Cies Real Estate, Inc., Norman, Okla. “It’s user-friendly and brilliant. I get reports from the showings of my listings.”

According to the company, ActiveKEY’s wireless connectivity ends the need for on-the-go agents to return to the office or their home to access a hardwired cradle for updates. With ActiveKEY, agents can receive real-time wireless updates when their properties are shown whenever they are in an area that offers cellular phone network coverage. Its security features are also a major selling point for local real estate associations and agents nationwide. ActiveKEY also allows real estate associations and multiple listing services (MLS) to instantly take lost or stolen keys out of service by issuing a simple wireless deactivation command.

In addition to its new safety alert feature, ActiveKEY’s built-in flashlight improves nighttime safety for agents, allowing them to more easily locate lockboxes and navigate in and around dark houses.

“The product performs perfectly and does everything it should – and more,” said Check Gregg, president of the Cecil County Board of Realtors, Elkton, Md. “ActiveKEY is a quantum leap into the future of lockboxes.”

GE Security is demonstrating ActiveKEY’s agent-pleasing features at the 2007 National Association of Realtors (NAR) Conference and Expo (www.Realtor.org/conference) in Las Vegas, Nev., November 13 – 16. ActiveKEY will be on display at NAR booth 1608.

For more information, visit www.gesecurity.com.

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