Power Team Spotlights: A United Front

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By Lesley Geary

RISMEDIA, Nov. 23, 2007-The Saad Team understands the advantage clients receive when choosing an agent team over a single agent in the listing process. Here, learn what works best for Fahada Saad and her team of eight.

Fahada Saad
The Saad Team
Coldwell Banker Residential Real Estate
Naples, Florida
Team members: Eight

When and why was the team formed?
I started on my own and business was growing and growing-tripling annually-so we just kept adding to the team so that I could help more people with the same level of service.

What do you tell people on listing appointments about the value of hiring your team versus hiring a solo agent?
We can service the listing at such an incredible level. For one thing, there is never going to be a time that we will miss an opportunity. There is always someone here to service the client. One person could not possibly do what we do.

What’s your best tip for getting a listing at the right price?
Be 100% honest with the folks going in. Don’t just take a listing to take it.

What advertising idea created the greatest return on investment?
About the only advertising that really works for us is the just-sold postcards, but the key to making that work is the follow-up phone calls. Nothing beats talking to people and following up in this market.

What’s your best idea for holding effective team meetings?
We have a team meeting every Monday. We have an agenda with a set plan. We want the team to have fun. Coming to work is like coming to fun. We are excited because what we are doing is working and we can help people.

What works best in generating online leads?
Our company has all the links with Google and Yahoo! and we have a great Web presence. A lot of people may take their first look at the Internet so we have to have a presence there to get that first call and take it from there.

Do you rely on internal or external training and for what specific areas?
I have been a Mike Ferry trained team from the get go. The entire team goes to Mike Ferry seminars and training four times a year. I am adamant about going.

Do you have a succession plan in place?
It’s all family and it’s for them to have going forward, so I would never sell it.

Philosophy on life in real estate:
Work hard, play hard and have fun.

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