RISMEDIA, Nov. 27, 2007-SharperAgent has announced the release of ‘e-Marketing One,’ a customized customer relationship management and marketing suite developed in partnership with Michigan’s largest Real Estate brokerage, Real Estate One.
According to the company, with an extensive track record of implementing the innovative business practices, Real Estate One selected SharperAgent to develop a company sponsored CRM system capable of merging powerful contact management tools with a professional and customizable marketing content library. Created exclusively for Real Estate One’s agents, the e-Marketing One system allows agents to connect with their clients via the Web, automated e-mail campaigns, and affordable direct mail options. Offering both online and offline solutions, e-Marketing One allows agents the flexibility that is necessary in order to create meaningful relationships with today’s busy home buyers and sellers.
Finding a system that allows his agents to execute a balanced marketing approach was the fundamental concern for Real Estate One’s Co-President, Dan Elsea. “Our clients’ home buying and selling habits have shifted nearly 80% from traditional mass marketing such as print advertising to media that allows more personalized targeted marketing. SharperAgent brings us a complete information and contact management process blending both Web and direct mail marketing capabilities to our current and past clients.”
“Real Estate One’s focus on innovative and efficient ways to serve their customers has allowed them to succeed in every market,” explains Brian Wildermuth, president, SharperAgent. “Today’s consumer wants immediate results. They demand information relevant to their needs, and they want it delivered quickly and accurately. With e-Marketer One, Real Estate One agents will be able to achieve the effective and consistent communication that is essential in building a successful real estate business.”
For more information, visit www.sharperagent.com or call 866-614-9372.
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