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Homes for the Holidays: A Call to Action

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Commentary by Ralph R. Roberts

RISMEDIA, Dec. 6, 2007-2007 has been a tough year for all of us in the real estate business, but the hardest hit are the families who have been victimized by the mortgage meltdown. Millions of families stand to lose their homes to foreclosure, and most of these people don’t know where to turn for help.

As a real estate professional, you are in a unique position to assist those in need. In my experience, I have found that the best option for over 90% of homeowners who are facing foreclosure is to sell their homes and find more affordable accommodations. As a real estate agent, you can help a family accomplish both of those tasks. The United States has more than two million real estate agents, over 1.2 million of which are Realtors®. If every one of us helped just one family, we could transition every family into more affordable housing.

This holiday season, I offer the following call to action: Find the family in your area who is in the most dire need of your assistance and offer to waive your listing fee. Donate your expertise to the cause and then come back here and post your story. Let’s just see how a small army of grassroots real estate agents can dampen the fallout from the current foreclosure epidemic and lift the spirit of millions of families this holiday season.

If every one of us helps just one family between now and the end of 2007, we will have helped over one million families through their foreclosure crises and left a lasting legacy to ring in the New Year.

Ralph R. Roberts is a real estate fraud expert and activist, co-author of Protect Yourself from Real Estate and Mortgage Fraud: Preserving the American Dream of Homeownership (Kaplan, August 2007), and author of Advanced Selling For Dummies.

For more information, visit www.FlippingFrenzy.com, e-mail RalphRoberts@ralphroberts.com or call 586.751.0000.

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