RISMEDIA, Dec. 7, 2007-Fidelity Assets announced a strategic marketing partnership with Fidelity National Real Estate Solutions, a division of Fidelity National Financial (FNF), a Fortune 500 provider of products, services and technology solutions to the financial and real estate industries.
This partnership results in a one-stop-shop for real estate professionals who wish to equip themselves with a complete Internet marketing solution. Through its rDesk suite of products, FNRES provides agents and brokers with leading-edge real estate software, including configurable, feature-rich agent and broker Web sites and a complete set of productivity tools that help capture, nurture, and convert leads. Fidelity Assets complements FNRES’ Web site offerings with expert and full-service search engine optimization and marketing products and services, including coaching sessions on online marketing, pay-per-click (PPC) campaigns on Google, and business listing distribution to all the leading local search engines and business directories.
According to the two companies, with most home buyers and sellers going to the Internet to do their research, it is more important now than ever for real estate agents and brokers to learn how they can effectively connect with these new prospects online. Fidelity Assets and FNRES bring new perspectives and ideas on how to do just that:
- Fidelity Assets adds to FNRES’ Web site solutions search engine marketing (SEM) expertise that enhance the ability of real estate agents and brokers to get qualified home buyers and sellers to their Web sites.
- Fidelity Assets will also provide educational content for FNRES’ Internet marketing coaching sessions, so real estate agents and brokers can build their own lead generation solutions online.
- FNRES’ customers will also benefit from Fidelity Assets’ Local Connect service, which distributes agents and brokers’ business listing to over 55 local business directories such as Google Local, Yahoo Local, MSN Local, Superpages.com Yellowpages.com, and many others.
“FNRES is a clear leader in the market, and their mission has always been to empower brokers, MLS providers, agents, lenders, mortgage providers, service providers and other real estate professionals with world-class technology, services and information,” says Andy Steuer, Fidelity Assets CEO, and author of Internet Marketing Secrets for Real Estate Agents and Brokers. “We are happy to associate our name and our services with FNRES, and we are excited to be working together to provide real estate agents and brokers with Search Engine Marketing (SEM) solutions and coaching services that will help them get more traffic to their websites efficiently, and generate their own exclusive leads.”
“Our partnership with Fidelity Assets will help real estate agents and brokers market themselves online in a truly unique way,” says John Hensley, general manager and SVP of Broker and Agent Products for FNRES. “With over 75 percent of home buyers and sellers going to the Internet to start their home search, this alliance will improve our overall product suite by giving our clients easy access to home buyers and sellers who are searching for real estate on Google, by the best in the field.”
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