Realogy Extends Online Listings Distribution to Include Scripps Networks’ Newly Launched Site

RISMEDIA, Dec. 13, 2007-Realogy Corporation, a global provider of real estate and relocation services, announced a marketing agreement with Scripps Networks, a leader in lifestyle media and owner of the HGTV television brand. The agreement enables Realogy’s residential brands to distribute property listings on Scripps Networks’ new online real estate listings service and content site, FrontDoor (www.frontdoor.com), which officially launched its beta site.

“We’re pleased to be inaugural partners with Scripps Networks and HGTV for the launch of this exciting new initiative, FrontDoor.com,” said Alex Perriello, president and CEO of the Realogy Franchise Group. “This is a terrific fit with our online listings distribution strategy where we are actively placing our brands’ property listings with the most highly trafficked online search engines and the most relevant Web sites used by today’s homebuyers and sellers.”

According to the company, this latest agreement pertains to listings that appear on the CENTURY 21(r), Coldwell Banker(r), ERA(r) and Sotheby’s International Realty(r) brand Web sites and is an extension of Realogy’s overall online listings distribution strategy first announced in March 2007. In addition to aggregating open house listings from its own respective brand Web sites to OpenHouse.com, Realogy has marketing agreements for its brands’ property listings to be distributed on such leading Internet destinations as Google, Trulia and Yahoo!.

“Users of FrontDoor will have a unique experience, one that’s possible in large part because of our ability to leverage the wealth of real estate video that is already in HGTV’s extensive library,” says Deanna Brown, president of Scripps Networks Interactive. “This is only going to be enhanced as we continue to produce new video and expand on our partnerships with leading experts and properties in the field.”

Realogy says that its listings distribution strategy has significantly broadened exposure for Realogy brand listings as well as listings featured by Company-owned brokerages operated by its subsidiary, NRT LLC. Consumer lead traffic to Realogy’s broker networks continues to increase as more listing distribution channels have been adopted. To date, the company says that its listing distribution agreements have resulted in approximately 6.1 million incremental new online visits to the Realogy brand Web sites.

For more information, visit www.realogy.com.

Real Estate Hot Topics

Profit Center: Real Estate Tips, Training & Events

RISMedia Solutions

RISMedia on the Go

Today's Featured Listing