RISMEDIA, Dec. 13, 2007-According to a survey, a surprising number of customers rated being kissed on New Year’s Eve as more important than meeting someone new, watching their weight over the holiday season, or getting all the right gifts this year. TouchTunes Corporation announced the results of their recent holiday survey of more than 84,500 TouchTunes users across North America. The survey, which was presented on more than 17,000 TouchTunes interactive music systems during a one week period from November 14-21, also polled customers on what types of gifts they were giving and expecting, their activities at holiday parties, where they like to spend the holidays and their drinking habits over the holiday season.
“TouchTunes reaches a broad cross section of the 21-34 year old demographic where they socialize – at neighborhood bars, restaurants and clubs. Our easy-to-use music systems encourage interactivity resulting in a high rate of participation in our surveys, allowing us to collect valuable data about our customers’ habits and preferences,” said Ron Greenberg, TouchTunes CMO and vice president of digital media. “This helps keep us in tune with our users and makes us a very attractive advertising and marketing partner. For the holiday season, we decided to have some fun and find out how people prefer to spend their holidays, what is most important to them and what gifts they’re anticipating giving and getting.”
Family: 35% of respondents said visiting family during the holidays is more important than going to a tropical island, staying home or spending time in a snowy cabin in the mountains.
Music: 42% of respondents said they still prefer rock and roll music to holiday tunes – even during the holiday season. But, “Jingle Bell Rock” topped the list of favorite holiday songs (32%), with “The Christmas Song” (Chestnuts Roasting on an Open Fire) coming in at the bottom of people’s preferences.
Drinking Habits: When asked how many drinks they planned to have at the company holiday party, 48% of respondents indicated they would have more than five drinks. Meanwhile, about 36% indicated that they should probably drink less during the season. About 24% of respondents indicated that their boss should drink less during the season and 17% indicated that their spouse should cut down on the holiday spirits.
Being kissed on New Year’s Eve is more important for TouchTunes patrons (34%) than meeting someone new, watching their weight, or getting all the right gifts.
For more information, visit www.touchtunes.com/holidaysurvey.
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