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A Win-Win Strategy to Customize Client Gifts

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RISMEDIA, Dec. 17, 2007-It’s a nice idea to give your buyers a gift card as they move into the home you helped them purchase. It’s even better, according to Realtor Gary Bieberich, when you give them a gift card with your name and photo on it as a way to help them remember you.

Bieberich, founder/broker and CEO of Sell4Free Real Estate, jumped-on quickly to the unique concept behind Welcome Home Gift Cards – a personalized card that gives your recipients the option to choose their gift wherever Visa is accepted.

“I love the idea of branding our real estate company on a practical, customized credit card,” Bieberich said. “Our clients are impressed and the card keeps our brand in front of them, which helps our agents get more referrals.”

Bieberich, like hundreds of other realty professionals, responded with enthusiasm to the launch of the customized cards.

Said company President Tom Pecoraro, “So much so that we’ve been working around the clock to keep up with orders.”

The company will do what it takes, he added, to get orders filled in a timely manner. “We are delighted that our customers see the added value in personalizing their client gifts.”

The gift card with a twist, in the amount of the giver’s choice, is catching on in other industries.

“I am very pleased with this unique concept,” said marketing professional Sharon Ann Chase of Time Warner Cable. “The turnaround has been great, and having our company logo right on the card is really impressive to our recipients.”

But the concept, said Pecoraro, has been especially well-received in the real estate industry, where the gift cards -which can be presented in a traditional envelope or in an eye-catching pop-up house-are going a long way toward promoting customer loyalty.

“Just get on our Web site at www.welcomehomegiftcards.com/proposal,” he said. “Or e-mail me at Thomas@cardvark.us. We’ll get you started and scoring big with your clients in record time.”

For more information, visit www.welcomehomegiftcards.com.

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