Series Offers Consumers Advice on Using FHA Loans

RISMEDIA, Dec. 19, 2007-Lend America, a privately owned direct-to-consumer residential mortgage lender with a core focus on originating government-insured loans, launched its latest installment of its nationwide consumer educational television series, entitled “Mortgage Rescue,” on the benefits of Federal Housing Administration (FHA) loans. Lend America’s consumer educational series began in early spring of 2006 and was designed to help consumers clearly understand the full spectrum of products available; including fixed rate government-insured mortgages that can help solve their individual concerns surrounding mortgage financing.

Over two years ago, before anyone even heard of the subprime market beginning its downward spiral, Lend America’s leadership made a radical shift in their product focus and overall business model and began to primarily originate FHA loans as they anticipated correctly how the industry’s lower underwriting standards and high level of non-prime ARM originations could cause a mortgage credit crisis and impact consumers. It was during that pivotal time that Lend America began development of different marketing strategies including consumer related 30-minute infomercials.

“As one of the leading FHA lenders in the United States, Lend America is fully committed to being part of the solution for consumers during this very challenging mortgage environment,” commented Michael Ashley, chief business strategist of Lend America. “We understand our client’s need for greater financial stability, especially with the current downward momentum of the housing market. Our advice driven consumer educational series is helping both existing and potential homeowners not only understand the benefits of fixed rate government- insured FHA loans, but also gives them the opportunity to have an immediate dialogue with one of our experienced mortgage consultants at any time seven days a week by just calling 1-800-FHA-FIXED.”

In the most recent consumer educational infomercial just recently launched nationwide, Lend America covers topics such as interest rates, foreclosure and fixer-upper purchase opportunities, the new refinance FHASecure program just released by the Bush administration and much more.

Ashley continued, “Most of the media that the general public sees every day creates such a negative impact and what consumers need the most right now are financial solutions. Every day, more and more borrowers are feeling hopeless because they don’t know where to turn for help. That prompted immediate action on our part – to create a nationwide consumer outreach vehicle so people have somewhere to turn for answers. As our most recent educational infomercial clearly explains, the FHA Secure program will allow borrowers who are negatively affected by the recent subprime rate resets and as a result cannot afford their current payments, an opportunity to refinance into a low fixed rate FHA insured mortgage. This is a tangible solution for many families that are struggling and now will be able to refinance, stay current on their payments and keep their homes. Lend America is already receiving a high volume of calls about this program and we’re prepared to help them.”

Ashley concluded, “Educating consumers on the fixed rate solutions FHA programs can offer a first time home buyer, a borrower facing a mortgage rate reset or foreclosure and even a consumer considering rehabilitating or repairing a single family property an important initiative in today’s environment. We are committed to offering educational platforms that can help consumers further understand the safety and security of all the FHA solutions available.”

For more information, visit www.lendamerica.com.

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