RISMEDIA, March 2, 2007- If companies don't act quickly to grab the consumer's business while they're in the moving process, it may be difficult to get their business later as they may have already chosen another provider for their needs.
Home buyers and sellers spend $170 billion annually on household-related purchases when buying or selling a home-that's about $22,600 per buyer. New homeowners spend 2.5 times more on their house than existing homeowners, spending more for household items within the first 90 days of moving than they will over the next four years. Not only are they looking to purchase items for the home itself, but they are also completely rethinking their entire living environment. Where will they eat? Where will they shop? Where will they go for recreational activities? People moving to different locations provide retailers with an entirely new batch of consumers to sell to.
Harmon Homes' National Advantage Program offers businesses across the country the ability to advertise to consumers in the home buying and selling process by utilizing targeted advertising across all Harmon Homes magazines. Targeted print publications are powerful places to advertise because they are aimed directly at those in the market to buy or sell, making them both efficient and cost-effective-our cost per impression is unmatched within the industry.
According to Harmon Homes, Harmon Homes magazines reach an impressive number of people-2.7 million copies of our publications are circulated every month.
Advertisements in print are the best source for driving traffic to the Web, so advertisers have a far better chance of readers visiting their company's Web site than they otherwise would. These publications are nationwide, and in virtually every major metropolitan market. In addition to having ads in print, Harmon Homes advertisers get their ads online as digital eBooks on eHarmonHomes.com. eBooks are exact digital replicas of the print publications on the Web, ideal for people who are relocating. eBooks contain links to the advertiser's Web site and e-mail for easy contacting and added exposure.
According to the Joint Center for Housing Studies, at least 11 million households are expected to become homeowners between 2005 and 2015, and spending on property maintenance and improvements should continue to average 3% real growth over the decade. With such a growth in this market, companies are recognizing the need to advertise to this niche market early in the home search process to capture business.
Placing an ad in Harmon Homes, our targeted print publication, grabs the attention of the home buyer at the perfect moment. They aren't just shopping for a new house, they're shopping for a new home-and all the surrounding factors that go along with it. BusinessWire.com explains that many companies whose products and services are essential to the move don't target consumers at critical decision-making points in the process. In fact, most of these companies market to a mass audience versus a targeted reach, ignoring a segment of the market that could offer a significant return on their investment.
"The rebirth of our National Advantage Program the result of being approached by businesses asking if we have such an offering," explained Dave Mangold, Vice president of Business Development for Harmon Homes. "Our 140+ titles are absolutely the best venue for those seeking to do business with home buyers and sellers. No other venue offers our reach." He added, "Many of a new homeowner's buying decisions are clustered around the weeks before and after a move. Our intention for this program is to take advantage of our ability to deliver a timely sales message to consumers involved in a move. The program's flexibility and affordability makes it highly appealing to national businesses of all types. Advertising with Harmon Homes is simple and cost-efficient and our reach is unsurpassed within in the industry. An ad in our national publications guarantees almost three million prospects will see your ad."