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RISMEDIA, April 5, 2007-Reply!, Inc. announced that it has secured $6 million in additional funding. The new round of financing includes a major investment from Outlook Ventures, as well as new contributions from existing backer Scale Venture Partners (formerly BA Venture Partners), and board member Debi Coleman, the former Chief Financial Officer of Apple Computer who currently serves as Chairperson of the Reply! Audit Committee.

The company also announced that Randy Haykin, managing director, Outlook Ventures, has joined the company's board of directors as well as one of Reply!'s founders John Truchard. Haykin has previously been involved in numerous consumer Internet companies, including: Yahoo!, Overture, eCircle, eTeamz/Active Network, and Digital Chocolate.

"It's always been our focus to invest in industry-transforming companies that address both consumer and business markets, and Reply! fits perfectly into that model," Haykin stressed. "This company and its management team combine innovation with a proven strategy, and we look forward to joining them in their continued expansion and evolution."

"We welcome Outlook Ventures' endorsement of our vision as well as the continued support demonstrated by Scale VP," said Payam Zamani, Chairman and CEO of Reply!, a leading provider of life-stage relevant services for consumers and locally targeted performance-based marketing solutions, "Over the past five years, we've built a solid foundation for long-term growth, and the new financing will further help solidify our leadership position as a provider of performance-based marketing solutions to thousands of locally oriented businesses."

For more information, visit www.reply.com, www.outlookventures.com, and www.scalevp.com.

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