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RISMEDIA, Sept. 24, 2007-Cole Information Services recently introduced Cole Realty Resource, an online product designed to help real estate professionals increase sales through neighborhood networks. According to the company, the lead-generating tool provides a proactive option to identify and successfully pursue sales and listings.”Many real estate professionals are aggressively looking at new ways to connect with prospects. Cole Realty Resource provides the information to find those leads,” Jim Eggleston, president of Cole Information Services said.

Cole Realty Resource provides an exclusive “Neighbor Search” feature. This allows users to enter just the address of a particular property and get the details they need about neighbors – such as contact information, length of homeownership, and home purchase amount. Real estate agents are then able to target their efforts accordingly.

“Some agents have described it as a way of turning entire neighborhoods into sales networks,” Eggleston said. “That was precisely our intent. We’re able to provide them with the information they need to target those homeowners who present the best opportunities for a listing or a sale – increasing the agent’s selling success.”

According to the company, the timing of the product’s release has been particularly advantageous as real estate agents look for ways to succeed in the real estate market’s new environment. Agents may use the information to contact homeowners directly or as part of their direct marketing efforts.

In addition, users benefit from Cole’s exclusive “Cole Advantage.” Included in the product, it allows users to compare contact names with the National Do-Not-Call Registry to ensure homeowners are “okay to call.”

Cole Realty Resource is available online or as a printed directory. Introductory pricing is available in most markets.

Cole Realty Resource is offered by Cole Information Services. The company has gathered information for directories annually since 1947, including residences and businesses in 200 major markets in North America. The original Cole product, the Cole Directory, remains the nation’s leading cross-reference listing of names, phone numbers and addresses. Today, Cole uses the power of technology to offer information in a convenient online format.

For more information, visit www.colerealtyresource.com

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